04/03/2026
If your LinkedIn or Facebook voice suddenly sounds like it has a Harvard MBA and a media coach… we need to talk.
I love AI. I use it. I think it’s brilliant.
But I’m noticing something… when it starts replacing your voice instead of refining it, something important gets lost.
Clients are not looking for perfectly polished paragraphs. They’re looking for judgement, experience and the real person behind the business.
I’ve shared my thoughts on this in a short blog about why your humanity is still your competitive advantage.
You can read it here:
Hot take. If I can tell your entire brand is AI-generated, so can your clients. And at the moment? It is a not-so-subtle jungle of artificial humans out there trying to come off as being real – and it’s not working. And it’s as obvious as the proverbial ‘nose on your face’ - the posts are ...