Tracy Sheen - The Digital Guide

29/05/2026

these illustrated character boards are the latest thing taking over social media.

Naturally, I had to see what all the fuss was about.

What fascinated me wasn’t the artwork itself. It was the process.

With a little help from my AI assistant, Linus, we explored what makes up my personal brand, the work I do, the people I serve, the things I care about and even the travelling menagerie of Obi, Lando and Watson.

The result is more than an image.

It’s a visual snapshot of values, personality, business and life.

The interesting lesson for small business owners?

The quality of the output wasn’t determined by the AI.

It was determined by how clearly I could describe who I am, what I do and why it matters.

If you’d like to create your own version, here’s the prompt we used as a starting point:

👇 PROMPT 👇

Create a premium illustrated personality collage of [YOUR NAME].

Style:
Elegant hand-drawn editorial sketchbook aesthetic with expressive ink lines, soft marker rendering and handwritten annotations on a clean white background. Blend personal branding, lifestyle storytelling and professional expertise.

Include:
• Multiple full body poses and portraits
• A mix of professional and candid moments
• Signature outfits and personal style
• A playful mini cartoon version
• Objects that represent my work and interests
• Handwritten quotes and observations
• Personal values and strengths
• Lifestyle elements and hobbies
• Visual references to my business and audience

Add handwritten notes that reflect:
• My philosophy
• My favourite sayings
• My professional expertise
• My personality traits

Include visual symbols associated with:
• My work
• My hobbies
• My favourite tools
• My lifestyle
• My family or pets
• My goals and aspirations

Art style:
High-end illustrated editorial board, fashion sketchbook, expressive ink illustration, watercolour markers, premium lifestyle magazine aesthetic, warm, intelligent and approachable.

Use information from the uploaded photos and the following background information:
[PASTE BIO HERE]

I’d love to see what yours looks like.

If someone turned your business into a character board, what three objects would have to appear in it?

25/05/2026

Not long now Chinchilla!
Still time to get your tickets

Looking forward to catching up with everyone

Chinchilla Community Commerce and Industry Inc - CCCI EnVision Partners Business Navigator Western Downs Town & Farm Pet People Gerkies Red Hill Creative - Laser Cutting and Engraving My Felt Lady Chinchilla Community Centre

15/05/2026

Some news from the road.

Mum is in palliative care and I’m in Ballina to be with Dad.

Replies, posts and the usual rhythm will be slower over the coming days. The Western Queensland trip is being rescheduled to June. Anyone affected will hear from me directly.

Thank you for your patience and understanding.

Normal programming will resume as soon as we’re through this. 💜

10/05/2026

Not long now Winton

You got your ticket booked?

📣 𝐀𝐈 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐨 𝐖𝐢𝐧𝐭𝐨𝐧

The Digital Exchange AI Workshop is coming to Winton, delivering a practical and accessible introduction to using AI and digital tools in everyday work.

Presented by tech author and speaker Tracy Sheen - The Digital Guide, this workshop focuses on turning AI into a useful support tool for businesses, community organisations, creatives and individuals.

This workshop will cover:
✅ Practical AI literacy
✅ Marketing strategies
✅ Branding frameworks
✅ Actionable digital tools

🗓 Thursday 21 May
⏰ 5.30pm
📍 Winton Neighbourhood Centre

Scan QR code for details and registration, or visit 👇
https://user.thedigitalguide.com.au/winton2026

𝘛𝘩𝘪𝘴 𝘦𝘷𝘦𝘯𝘵 𝘪𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘌𝘹𝘤𝘩𝘢𝘯𝘨𝘦 𝘙𝘰𝘢𝘥𝘴𝘩𝘰𝘸, 𝘢 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘷𝘦 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦 𝘣𝘳𝘪𝘯𝘨𝘪𝘯𝘨 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘳𝘦𝘨𝘪𝘰𝘯𝘢𝘭 𝘘𝘶𝘦𝘦𝘯𝘴𝘭𝘢𝘯𝘥. 𝘉𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳, 𝘤𝘰𝘶𝘯𝘤𝘪𝘭𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘳𝘦𝘨𝘪𝘰𝘯 𝘢𝘳𝘦 𝘩𝘦𝘭𝘱𝘪𝘯𝘨 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘭𝘰𝘤𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴, 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘨𝘳𝘰𝘶𝘱𝘴, 𝘢𝘯𝘥 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘴𝘩𝘢𝘳𝘦𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘢𝘯𝘥 𝘢𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘭𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨.

08/05/2026

Well, that was a day.

39 small business owners walked into a room in Springfield yesterday. Most had used ChatGPT or Copilot or Claude. Most weren't sure they were doing it right.

By the end of the afternoon? Different room.

Heads full of ideas. Phones out taking photos of slides. Brand voice guides done. Privacy settings sorted. Real plans for what to try first thing Monday morning.

Pre-workshop word cloud had "overwhelmed" and "unsure" in it. Post-workshop one had "inspired" and "mind opening." Same humans. Three hours apart.

That's the whole game. Practical AI you can run in your business by Monday. Without the jargon. Without the overwhelm. Without anyone making you feel silly for asking the basic questions.

Massive thanks to Greater Springfield Chamber Of Commerce for putting it all together. And to every business owner who turned up ready to have a crack.

Now, workshop one of seven done. May is Queensland Small Business Month and the roadshow is rolling.

Here's where I'm headed next:
📍 Roma, 15 May
📍 Tambo, 17 May
📍 Barcaldine, 19 May
📍 Winton, 21 May
📍 Longreach, 23 May
📍 Chinchilla, 27 May

If you're a business owner in one of those towns, come along. If you know someone who is, tag them, drag them, shout them coffee on the way. Whatever it takes.

Worth showing up.
Human-led. AI-leveraged. The Augmented Workforce.

PS Big thanks to Neil Coupland for being a good sport about the boot-in-the-lap situation, and Leila Coupland for the OTT cuddles.
You're both legends.

06/05/2026

If you’re trying to find me during May you’ll need to be beyond the black stump.

I’m heading out through big sky country in western QLD

And, we kick off tomorrow with Greater Springfield Chamber Of Commerce

First BIG road test for the van, and I cannot wait!!
See you soon

04/05/2026

22/04/2026

You know that feeling when you open Canva to make something simple, and three hours later you're still nudging text boxes half a pixel to the left?

Yeah. That one.

Two weeks ago, that would have been my Tuesday.

Yesterday I opened Claude's new design feature for the first time. I asked it to turn a framework I use with boards into something visual. Twenty minutes later, this landed on my screen.

Not perfect. The feature is less than a week old. But it didn't matter. The thing I'd been carrying around in my head for months was suddenly a document I could actually send someone.

Here's what keeps blowing my mind. The tools that didn't exist last Tuesday are already changing how we work this Tuesday.

The rest of us aren't waiting for the perfect version. We're using what's good enough, today. And good enough keeps getting better every week.

This is the bit I keep saying to small business owners. You don't need to master every new tool that drops. You need to stay curious. Have a play. See what shaves twenty minutes off your Tuesday.

Human led. AI leveraged. The Augmented Workforce keeps moving whether we keep up or not.

What have you tried this week that didn't exist a month ago?

15/03/2026

What a blur the last 4 days have been.

My first global speaker summit in Cairns.
Catching up with old speaker buddies and making new ones.

Spending time leaning into the craft and business of speaking.

Celebrating truly global conversations.

Taking moments to be humbled by achievements… some mine, many more of my friends.

Truly honoured to have been awarded my CSP (Certified Speaking Professional) accreditation and, humbled to be stepping into a national board role with Professional Speakers Australia

The icing on the cake, getting to speak on the main stage about AI to hundreds of my peers from 27 countries.

Today is the final day, with our gala dinner tonight.

Going to need a big sleep after this!

25/02/2026

One of the joys of being a highly expressive and emotive speaker… some of the candid shots 😂😳

Help a girl come up with a caption