02/09/2026
Want to shortcut the hard bits in business? Find someone who's already done what you want to do. Then work with them.
That's the whole lesson. Not glamorous. Just true.
I'd known Andrew Griffiths for years before I ever wrote a word. He was my coach, and for most of those years he was bugging me to write a book. Nagging, some might say. Lovingly.
So I blame him entirely.
My first book, The End of Technophobia, did everything a business book should do. Solved a real problem. Gave me authority I didn't have before. Opened doors to media I'd never have got near. Book of the Year, no less. And commercially I still got it wrong. I wrote the book without building anything to sit behind it.
Lesson learnt. Expensively.
So AI & U: Reimagine Business was built differently. Framework first. One that could become a keynote, a workshop, a consulting program, a masterclass and a body of content that keeps working long after launch. Same author. Very different job for the book.
Two books later Andrew's a mate, which is the bit I'm most chuffed about. And he still asks the hard questions.
We sat down for his podcast, The Business of Being an Author with Andrew Griffiths, and pulled the whole thing apart. What worked. What didn't. How the media strategy shifted. Why credibility matters more than ever in an industry that changes weekly. And how I'm thinking about the next books as part of something bigger than one title on a shelf.
If you've written a book, or you're circling one, this one's for you.
Have a listen here: https://open.spotify.com/episode/6kT3OFT61mxOjcSlXA7sAy?si=f3a05095655543a9
Thanks Andrew. For the nagging, the straight talk and the friendship xx
(Ada, my AI assistant, shaped the first draft of this one. Human-led, AI-leveraged, same as always.)
