Emergination

Emergination Emergination provides coaching, consulting & advisory services on strategy, marketing and digital to
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If you need to get your business growing, we can help by applying our extensive marketing and digital expertise to create value for your business. We start with understanding where your business is now, how you are attracting customers and getting really clear on your sales goals, and taking a detailed look at how this is converting to. From there we develop with you strategies and tactics to get

your business growing, and work with you on an ongoing basis to make it happen as your marketing and digital partner. Execution of the strategy may involve getting your website to work more effectively, updating your brand, fixing sales copy, writing tender documents, getting a social strategy going, making search work for you, implementing CRM and more. We coach and consult - most typically on a retained basis - which smoothes out your marketing costs and helps you move forward more effectively. Our team includes designers, developers, writers, social media specialists and conversion analysts. If your business is turning over between $1 million and $20 million, and you want some help, please contact us.

Running a small business in Western Australia is getting more expensive and more complex.Wages, rent, fuel, insurance, m...
12/06/2026

Running a small business in Western Australia is getting more expensive and more complex.

Wages, rent, fuel, insurance, materials, finance costs and supplier prices are all putting pressure on margins. Customers are often looking for better value, suppliers are passing on higher costs, and many business owners are having harder conversations about pricing, contracts, service levels and payment terms.

In this environment, negotiation is not just a useful skill — it is an essential business skill.

Good negotiation can help you protect your margins, improve supplier arrangements, win better contracts, resolve issues with customers or staff, and create outcomes where both parties can move forward.

This practical online workshop will help you become a more confident and effective negotiator - and is just $20 to attend.

Using six easy-to-follow stages of the negotiation process, you will learn how to prepare properly, communicate clearly, understand the other party’s position, manage pressure, deal with deadlocks and work towards better agreements.

You will leave the workshop with a clear one-page negotiation plan and a practical roadmap you can use in future negotiations.

This workshop covers:

- different communication approaches
- negotiation styles and tactics
- the six stages of the negotiation process
- how to prepare for important business negotiations
- dealing with deadlocks and difficult conversations
- understanding BATNA — your best alternative to a negotiated agreement
- working with teams during negotiation
- practical role play negotiation exercises

This workshop is ideal for WA small business owners who need to negotiate with customers, suppliers, landlords, staff, contractors, partners or funders.

Whether you are reviewing prices, managing rising costs, trying to secure better terms or resolving a business issue, stronger negotiation skills can help you make better decisions and protect the value you have worked hard to build.

If this sounds useful, reserve your place https://events.humanitix.com/art-of-negotiation-lkvxp7jf

Supported by Business Development Corporation WA

WA small business owners are dealing with more uncertainty than ever.Interest rates, fuel, wages, rent, insurance, suppl...
08/06/2026

WA small business owners are dealing with more uncertainty than ever.

Interest rates, fuel, wages, rent, insurance, supply chain issues and changing customer behaviour are all creating pressure. Global events can quickly affect local prices and availability. AI and technology are also changing how businesses compete, operate and manage information.

The biggest risk is often not one major event.

It is being caught unprepared.

That is why I am running a practical workshop to help small business owners develop a simple risk management plan. Just $20 https://www.smallbusiness.wa.gov.au/workshops/creating-risk-management-plan

In the session, we will look at how to:

✅ Identify the forces that could affect your business
✅ Understand the risks sitting inside your own operations
✅ Work through different business scenarios
✅ Use trigger point budgeting to know when action is needed
✅ Develop practical strategies to reduce risk
✅ Create a one-page risk management plan

The aim is to help you make better decisions, protect your business and stay in control when circumstances change.

This workshop is for WA business owners who want to be prepared, not reactive.

Here is the link to book https://www.smallbusiness.wa.gov.au/workshops/creating-risk-management-plan

Tackle WA Business Cost Pressures with this workshop - just $20Wed 20 MayWith business inefficiencies accounting for up ...
11/05/2026

Tackle WA Business Cost Pressures with this workshop - just $20
Wed 20 May

With business inefficiencies accounting for up to 30 per cent of a business’s operating costs, it is vital for business owners to identify these inefficiencies.

Using a seven step process, you will learn how to systematically identify opportunities to reduce costs, waste and time inefficiencies in your business, improving your bottom line and leading to increased profitability.

Main topics covered
Analysing the elements contributing to your profit, generating ideas for optimising sales, reducing overheads and decreasing variable expenses.

Using the Seven Wastes, a powerful process developed by Toyota and tailored to small and medium business owners, to identify where waste is occurring in your business and developing removal strategies.

Developing a one page plan to reduce inefficiencies in your business and increase profits.

Who it’s for
This workshop is for business owners looking to identify inefficiencies within their business for improvements. This workshop is subsidised by SBDC.

Book here https://www.smallbusiness.wa.gov.au/workshops/boosting-profitability

Huge congratulations to Sam Kaye, Managing Director of The Pantry Group, on being named in the 40 Under 40 — and taking ...
06/05/2026

Huge congratulations to Sam Kaye, Managing Director of The Pantry Group, on being named in the 40 Under 40 — and taking out the People's Choice Award on top of that. 🎉

The 40 Under 40 recognition is well deserved. But the People's Choice? That one says something special — it means the people around you see what I get to see working alongside you: someone who leads with genuine integrity, builds real relationships, and makes everyone in the room feel like they matter.

Sam, watching what you've built with The Pantry Group has been an absolute pleasure. This recognition is a reflection of the work you put in every day — and the kind of leader you are.

Well done, mate. Onwards and upwards. 🙌

Address


Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+61414567638

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