07/10/2026
Planning to launch your own fashion brand? Before setting the launch date, make sure you understand the journey required to get your garments there.
Idea → Develop → Sample → Fit → Refine → Produce → Then launch.
Product development doesn't always happen in a perfectly straight line. Samples may need changing. Patterns may need adjusting. Fabrics may behave differently than expected. Another fitting or sample might be required.
That's not necessarily something going wrong. That's product development.
Karen's advice after more than 30 years working in the fashion industry is simple: Don't approve a garment because your launch date is getting closer. Approve it because it's ready.
Read our latest article on the KJ Production House website to learn more about planning your fashion brand launch. https://kjproductionhouse.com.au/planning-your-fashion-brand-launch/