ISPY
iSPY is a brand strategy and research consultancy specializing in creating Place and Destination brands with character.
Address
Williamstown, VIC
3016
General information
iSPY is a boutique research & strategy consultancy geared to the new world of brand marketing. Born of a research and creative planning background iSPY really gets how to connect communication with consumers. There's no black box scoring systems in our research, but there is 25 years of real world, hands on experience on how to get the most of out your research to create strategies that'll get consumers talking. As McKinsey point out "Word of mouth is now the greatest purchase influencer, with 2 out of 3 purchase decisions primarily influenced by word of mouth recommendation".. so its vital insight and strategy is geared to what will make people talk. Thats where we come in.
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