26/10/2013
IMO one of the best analysis of Hummingbird to date, especially in terms of why some of the SERPs don't seem to have been affected.
"We should stop focusing only on keyword optimisation and start thinking about topical optimisation."
There are many misconceptions about Google's Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available to answer all of these questions and mor...