22/08/2022
Brand Nerds - JnU is a Facebook based platform founded by some Brand & Marketing enthusiasts of Jagannath University. The sole purpose behind the foundation of this group was to spread the knowledge of marketing & branding beyond the circle of marketing people.
With the purpose to spread knowledge, Brand Nerds - JnU comes up with it first signature program called “CommTalk 1.0“. Introducing “Building Brands through Digital Communication with Shekh Piash Islam” a holistic learning webinar for jobholders, entrepreneurs & students. In this webinar, Mr. Shekh Piash Islam will be discussing on various topics ranging from Brand & its Archetype to Telling a Brand Story in a Crowded World & what not. The webinar will be a two-day program. The first session will be held on 26th of August, 2022 & the second session will be held on 2nd of September, 2022 at 8:30 PM respectively. So, do not miss the chance to be a part of this wonderful session.
Detail About the Keynote Speaker:
Basically Shekh Piash Islam is Potato who wants to be French Fry as it is expensive & sounds Posh! To make himself French Fry he started his career in Advertising. And serving almost 9 years. Now, he is focusing on Building Brand Strategy in the world of Digital.
Brands with whom he worked: Aarong Dairy, Dan Cake, Nagad, Kiksha, Intercontinental, Prime Bank, Shajgoj, Aponjon, Xiaomi & more.
Specialization:
1. Data Centric Decision Making
2. Digital Advertising (FB, IG, Youtube, Google Ads, Tiktok, Programmatic Ads)
3. Brand Communication
4. Content Marketing
5. Omni Channel Communication
Topic Will be Discussed: Day-01 (26 Aug, 2022)
1. Brand & its Archetype
2. Digital Platforms in Bangladesh
3. Buyer Persona & Buying Journey
4. Communication in Product Life Cycle
5. Using Marketing To Understand, Create, Communicate & Deliver Value
6. Case Study of KOTA by Horlicks
Topic Will be Discussed: Day-02 (02 Aug, 2022)
1. Designing a Campaign Strategy: From Zero to Post Campaign
2. Case Study : Swiggy Food Ordering App
3. Content Trap: How to Create Content & Engage
4. Influencer Marketing & ROI Measurement
5. Social Media & Bangladesh: Users, Engagement & Relationship
6. Telling a Brand Story in a Crowded World
7. Case Study (ZoomCar India)
To participate in this program:
Keep an eye on our group Brand Nerds - JnU & this page to know more. Mention your friends in the comment as well.