24/11/2020
Field Marketing Representative Job Description
Job descriptions for field marketing representatives can vary greatly depending on the specific role a company is looking to fill. That being said, here's a sample job description:
Summary:
The candidate will be responsible for the design, implementation, and ex*****on of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
Track expenses in an organized fashion
Report weekly/monthly on the status of field marketing activities
Document and share lead/customer intelligence with sales team.
Field Marketing Representative Education, Skills And Experience
Many field marketing jobs require a bachelor’s degree in marketing, business administration, communications, or another related field. It is useful to have completed additional courses in advertising, public relations, or economics if one wishes to pursue a long-term career in field marketing.
Superb written and oral communication skills are critical for carrying out field marketing responsibilities, as the position requires an aptitude for interpersonal relationship-building and negotiating. Candidates should also posses excellent time management and organizational abilities. Remaining self-motivated and flexible is also integral to the nature of the work.
Having prior experience in the marketing industry is ideal for obtaining a role in field marketing. Candidates that have served a pertinent internship are preferred over those who have not.
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What Does a Field Marketing Representative Do?
Field marketers perform a variety of tasks on any given day in order to execute campaigns. Individual campaigns can be comprised of a single tactic or several moving parts. Some examples of field marketing activities include product sampling, demonstrations, in-store promotions, street team promotions, leafleting, displaying, special events, lead generation, and retail support.
Field marketing reps attempt to make a connection with every consumer they come in contact with. This is often easier said than done, as consumers are quick to try out a product then flee immediately. Field marketers should use open-ended probing questions to acquire as much information as possible about buyer demands and market trends.
Clever Campaigns Fueled By Field Marketing Representatives
Numerous industries employ field marketing strategies, including food and beverage, to***co, health and beauty, pharmaceuticals, appliances, cleaning supplies, electronics, and telecommunications. Examples of companies that have conducted notable field marketing campaigns are MillerCoors, LEGO, and Mentos.
LEGO: "Americana Roadshow"
LEGO created large-scale models of famous American landmarks for its “Americana Roadshow”. The exhibit was held at shopping malls around the country and featured interactive play areas. Field marketers were present to distribute mini versions of the models to interested consumers and monitor the play area.
