22/12/2025
Our new café and micro-roastery, BEAN TOUCH, needs a logo that instantly communicates fresh, expertly roasted coffee in a modern, clean way. I want a mark that feels refined enough for café signage yet bold enough to anchor retail packaging and social media avatars.
The wording “BEAN TOUCH” should take center stage, with the slogan “Coffee Roasters” worked in as a supporting element. I’m after sharp, uncluttered lines rather than the vintage-rustic or cartoon styles often seen in the coffee scene. Color is flexible: I’m happy to explore anything from subtle earthy tones to crisp monochrome as long as the final palette supports a contemporary look and reproduces well on bags, cups, and digital screens.
Deliverables
• Primary logo in full color
• Single-color, inverse, and monochrome variants
• Horizontal and stacked compositions
• Source files (.AI, .EPS, .SVG) plus high-resolution PNG/JPEG
• Quick style sheet listing colors (Pantone/Hex), typography, and minimum-size guidance
Acceptance Criteria
• Clean, legible design that scales down to 25 mm without losing detail
• Slogan positioned so it can be removed without affecting brand integrity
• Final files pass a simple print test on kraft paper and look crisp on a dark screen background
If you have recent coffee or food-and-beverage identity work in your portfolio, that’ll help me visualize your approach. I’m ready to get rolling as soon as I see a solid initial concept.
