28/07/2021
FIND BEST-SELLING PRODUCT NICHES ON AMAZON EUROPE
When landing in Europe with a business, one of the first things that surprise many foreigners is that, in Europe, multiculturalism is actually a real thing. Europe consists of many countries (50 sovereign states), each one with its own particular culture which includes different interests, values, and shopping habits.
For this reason, it is wise to have a multi-country strategy in Europe, even if you plan to sell on Amazon and not on your own eCommerce site. That's right: in Europe, Amazon is not exactly the same across the continent. In fact, it changes greatly depending on the country, the culture, and also the weather.
Today we're going to share some tips to find the best-selling product niches on Amazon Europe. Spoiler: they are different for every country you sell in.
AMAZON EUROPE: AN OVERVIEW
As we mentioned before, the most important thing to bear in mind when researching product niches on Amazon Europe is that every market has its own shopping habits and preferred price range, as well as particular cultural differences.
These cultural differences affect their interests, the things they value the most when shopping, and the amount they're willing to pay for a given product.
Another important thing to consider is that the weather varies greatly in Northern and Southern Europe. Whereas Southern countries like Portugal, Spain, Greece, and Italy enjoy many days of sun every year, Central and Northern Europe have mostly cold weather with lots of rain and snow. This factor affects tremendously which product niches they're willing to buy.
Here an example. Not all products that are on sale on Amazon Spain actually sell well in the Spanish market. Products like groceries, food, large-size clothing, musical instruments, or laptops are not the greatest selling product niches on Amazon Spain.
Amazon knows that, and that's the reason why it excludes part of its white label products in the Spanish market, where you cannot find one of Amazon’s vitamin brands, Amazon Elements. The same happens in France and Germany.
For some European countries, Amazon's main competitors are more successful than Amazon itself. For example, in Romania, people prefer to buy on Emag, and in Poland, many would rather make their marketplace purchases on Allegro. So if you're planning to sell in any of those countries, this is something that should be on your radar.