10/09/2025
BAYLA Director Asad Sattar, Founder of Arka Fashion Week and Creative Director of Ami Dhaka, represented Bangladesh at the BRICS+ Fashion Summit (Aug 28–30, 2025, Concert Hall Zaryadye, Moscow) and Moscow Fashion Week (Aug 28–Sept 2, 2025).
In a panel discussion with fashion-week leaders, he said that Bangladesh should not only export garments but also its culture, crafts, stories, and heritage.
“For Bangladesh to export its fashion, we must think beyond garments. What we can and should export is our culture—our crafts, our stories, our heritage—told in contemporary ways.”
He presented his brand Ami Dhaka, describing its philosophy as “Heritage Futurism”—Bangladeshi craft techniques reimagined in modern designs. Each piece is made with care, with even the size labels hand-stitched.
“I wear Dhaka’s history, present, and future on my sleeves—and I’m proud to take that story global.”
At Moscow Fashion Week, Asad Sattar noted how Russian designers combined both tradition and modern ideas. He also emphasized that Arka Fashion Week will continue to connect Bangladeshi designers, models, and creatives with fashion weeks around the world, while inviting international participants to Dhaka.
What’s Next
Arka Fashion Week will be held on Dec 4–7, 2025, at Aloki Convention Center, Dhaka. This will be its fourth and largest edition.