Laurence D'Ari, Antwerp (2026)

28/01/2022

After much consideration and reflection, I have made an important and difficult personal decision: I’m putting an end to my Laurence D'Ari sunglasses collection.

Five years ago I took the opportunity to launch my collections with great ambition, enthusiasm and drive. I consciously chose the highest quality of handmade products from Italy. Every
detail of my glasses contains expertise, patience, original design and a lot of passion and love.

My starting point has always been: a quirky, timeless collection, which does not follow the trends. I made what I liked myself: charismatic models for confident women. It was a conscious choice for a niche position in the very large market of sunglasses, not a mass product.

Unfortunately, you need more than passion and love for success in this industry. The last few years I have invested a lot of time, money and personal energy into my brand. Laurence D'Ari is a one-women business. And doing everything alone, from production, follow-up, over sales
to administration and logistics, absorbed too much energy from me. As an independent brand, without international group support, the investments in design, large minimum stocks and
promotion are there to tackle every year.

A lot of my personal efforts went into my dream. I do not regret this move at all. One must dare to make dreams come true. So I don't consider stopping my brand today as a failure. It feels a bit sad, but I have to admit to myself that the drive to move on has run out.
I choose to walk away.

People close to me will acknowledge and understand this choice. I’m a perfectionist and passionate person, it’s all or nothing. I prefer to guard my authenticity in everything I have and do. So it feels ok and fair to stop my story now, in beauty.

Thank you to everyone who was involved, in one way or another.
Thank you Laurence D’Ari lovers.
And thank you lovely retail clients, who have sent me beautiful mails in the last few weeks…

Thanks for everything.
Sincerely.
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