General Beverages

21/10/2026

What would bring someone back for a second pack?

As SIAL closes, choose one idea and turn it into a practical brief. Name the customer, the occasion, the flavour and the target manufacturing cost.

Then choose the first question to test.

At General Beverage, beverage application is our core competence. We welcome a clear ambition, even while the recipe is still taking shape.

Send us the concept you want to develop next.

20/10/2026

Your favourite prototype still has to become a manufactured drink.

Before choosing the final flavour, ask how it will be processed, packed and stored.

You can start the conversation with gaps in the brief. The useful step is to identify them with your flavour house and co-packer.

For SIAL-inspired launches, General Beverage brings beverage application expertise to the discussion.

Send us the concept, intended pack and any manufacturing details already agreed.

19/10/2026

A tasting sample is only a few sips. Your customer buys the whole serving.

For today's SIAL development question, think about the last sip as carefully as the first.

Does your functional drink still deliver the experience you promised? Is the sweetness right? What remains in the finish?

Bring that sensory brief to General Beverage alongside your ingredient ambitions.

What would you most like to improve in your next prototype?

18/10/2026

Someone opens the fridge. Why do they reach for your drink?

Perhaps it goes with lunch. Perhaps it replaces their afternoon soft drink.

SIAL's beverage formats invite a practical question: where does your drink fit into everyday life?

Before adding another flavour, choose one moment your brand should serve well.

Tell General Beverage the occasion, the market and how the drink will be served. That is a practical beginning for development.

17/10/2026

Describe your drink without using 'innovative', 'premium' or 'delicious'.

Could someone picture its taste?

For SIAL's opening day, try this: name the main flavour, the distinctive detail and the finish. A sparkling raspberry drink with a delicate rose note is already a clearer starting point.

You do not need a finished recipe to begin a flavour discussion with General Beverage. Start with the experience you want to create and the market you want to reach.

What would your one-sentence description say?

05/10/2026

Launching your own drink? Five questions deserve an answer before you start.

1. Who will buy it—and for which occasion?
Give people a clear reason to choose your drink.

2. Will they buy it again?
Flavour, sweetness, aftertaste and refreshment should deliver a drinking experience worth repeating.

3. Does each sale leave enough margin?
Count production, packaging, delivery, taxes, promotions and stock losses.

4. Are channel distributions selling enough to reorder?
Follow consumer sales and replenishment, alongside the number of outlets stocking your drink.

5. Can your cash cover the next production run?
Allow for stockholding, launch spending and the time customers take to pay.

Developing a drink concept? Contact General Beverage to discuss its flavour and application.

85 years of experience in the flavour and beverage development. We provide start-ups the platform and aspire brands to create and develop surprising concepts

24/09/2026

Blackcurrant is gaining attention as a premium ingredient for food and beverage innovation, bringing bold flavour and vibrant natural colour to new product concepts.
Its distinctive tangy flavour can add depth to beverages, confectionery, dairy products, functional drinks and more.
With its natural purple colour and clean label appeal, blackcurrant offers manufacturers an opportunity to create products that stand out.

Blackcurrant may not have the global scale of strawberry or raspberry, but its distinctive flavor, intense color, and premium positioning are creating new

21/09/2026

New product launches from September 2026: From wellness shots to RTD cocktails.

Discover the latest beverage launches from The Macallan, MadTree, innocent, MOJU and Plenish, spanning premium wh**ky, RTD cocktails, functional wellness drinks and plant-based dairy alternatives.

03/08/2026

New product launches from July 2026: From functional alcoholic spritz to RTD cocktail.

Discover the latest beverage launches featuring functional drinks, ready-to-drink cocktails, alcohol-free w**e, hard tea innovations and premium spirits. New products from Theakston, Equinox, TRACES, Classy Cocktails, Koko & Karma, -196, BOLLE, Reserva de la Familia and wildwonder highlight key tren...

27/07/2026

New product launches from July 2026: From ready-to-serve cocktails to functional drinks.

Discover the latest soft drinks launches from Skip, Aqua Libra and Wildwonder. From functional beverages featuring vitamins, minerals and gut health benefits to innovative flavoured sparkling waters, these new products showcase the key trends shaping the drinks industry in 2026.