Mediamash - Digital Marketing & Media Experts

15/01/2018

Aanpassingen voor Facebook feed op komst

2004-2018: RIP, Facebook News Feed algorithm.

12/07/2017

SEO ranking factoren anno 2017

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or "signals." And while the list is impressive, it can get dauntin

21/03/2016

Iemand een tooltje nodig?

What marketers need to know about the evolving marketing technology landscape. Review the infographic now to learn more about martech.

20/02/2016

Aanpassingen aan Google search results

A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one exception.

20/12/2015

HTTPS first

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

30/10/2015

Nieuw ontwerp: Eindejaar posters en flyers voor RCFC Cappellen

02/09/2015

Flash Ads behoren tot het verleden. Go

360b / Shutterstock.comAnother nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser.Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now that more content is consumed on-the-go.The company also said it has been working with Adobe on the way Flash content is displayed in Chrome on desktops as well. Flash animations deemed unessential are automatically paused while “central content” like a video is allowed to load and play.A recent Sizmek study showed that advertisers continue to run Flash ads on mobile despite the fact that they nearly always display as static banner ads on those devices. Apple does not support Flash at all on iOS devices.What To Do If You’re Still Using Flash AdsFor AdWords users who have not already stopped using Flash and begun using HTML5, you may see minimal immediate impact on ad performance because Google already auto-converts most new and existing Flash ads to HTML5. To find out if Google is able to convert your Flash ads to HTML5, look at the ads tab in AdWords — you’ll see “Flash and HTML5 Ad” if they can be converted or “Flash image ad” if not.There are a number of tools available, including from Google, to convert Flash to HTML5. However, most firms, including Google, recommend creating new HTML5 ads rather than relying on conversion tools to ensure ads render as intended.If you have been using Google dynamic ad templates, you can switch the template over to HTML5.If you have Flash ads running on a third-party server (including DoubleClick), …

25/08/2015

Agencies must put up or be shut out

There are two thoroughly illuminating quotations in the IPA’s recent client/agency relationship review, Mad Men to Sad Men. Allow me to compare and contrast.From one agency leader: "We’re no longer …

23/08/2015

Lancering van Samsung Smart watch begin september

Last week, Samsung held a big conference in New York. While many anticipated the announcements of the Galaxy Note 5 and the Galaxy S6 Edge+, the company also..

20/08/2015

Google begint test met gesponsorde search ads

Google is testing promoted video ads in search results, a format that could bring more brand dollars to marketing there, according to a number of sources familiar with the company’s product road …

19/08/2015

Facebook traffic stilaan belangrijker dan Google traffic

Facebook is starting to drive more traffic to digital media websites than Google is, according to new data from Parse.ly, an analytics firm which collects data for about 400 digital publishers, including Conde Nast, Reuters, Mashable, and The Atlantic.Facebook's rise has been slow and steady since at least 2012, as it has been gradually wining referral traffic marketshare from Google Sites, which includes properties like Google News and Google.com web search.Instead of SEO experts popping up everywhere, now it's social media optimizers.A shift like this lends some credence to the theory that the world's biggest publishers saw a dramatic drop in web traffic in April because of a Facebook algorithm tweak rolled out around the same time. (A Facebook spokesperson told Business Insider that it didn't see an overall decline in aggregated referral traffic in April.)Here's the main chart showing the traffic referral trend:And here's where Parse.ly's network gets most of its referral traffic overall:This shift comes even as Facebook reveals ambitions to get more of that content on its own site.Facebook launched its much discussed publishing product — Instant Articles — earlier this summer to let media companies post their articles directly to its iOS app. Although multiple reports have pointed to an upcoming onslaught of more Instant Articles from publishers like The New York Times and The Atlantic, those floodgates haven't opened quite yet.Facebook also just completely revamped its blogging product, Notes, to make it easier for them to write and read long-form stories (it looks like a Medium-competitor).Happily for Facebook, not all of the new traffic it's funneling to digital sites comes for free.BuzzFeed, for example, spent millions of dollars last year to promote its clients' ads, according to internal financial documents published by Gawker, and many other digital publications will occasionally pay to boost well-performing posts.

11/08/2015

Google nu onderdeel van Alphabet Inc.

You've already probably heard the news, it is literally everywhere you look, Google, Inc. is now a company of Alphabet, Inc.Google's co-founders, Sergey Brin and Larry Page, started a new company …