14/08/2026
📍 Haro, Spain
💡 Not quite the image you want
🧩 Haro, the capital of Rioja, has a lovely village sign that practically invites you to stop and take a photo. But right next to it sit the local trash cans, creating a jarring contrast. It is probably unintentional, yet it can easily spoil the moment and subtly affect how the place is perceived. Where in your own customer journey might a small, misplaced detail be undermining an otherwise great experience?
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I'm Piet Verhoeve, experienced Win-Winnovator. I help organizations to transform their innovation ambitions into concrete ideas, strong processes and engaged partnerships to maximize the chances for success and growth.
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