16/12/2020
Recently we posted about the Change curve, and the way we communicate can make all difference in that process.
Carol Reis, specialist in Communication, shares a little about her point of view about this important topic.
What makes communication effective? Any tips on how to better work with that?
There are different factors that complement each other, but I would highlight the truth and the continuity.
The pandemic has reinforced the basis of communication, its essence. As much as it changes and evolves , its foundation remains the same.
We cannot forget that communication is exchange. Exchange between people, between human beings. Every human being is strengthened in truths.
When we assume our truths, whether as individuals or in organizations, we assume a personality. For us to assume our personality, we have to know very clearly where we came from. Why did we come. For whom we came. How far we can go.
When you figure that all, that gets in your DNA, when it runs through your veins, you have everything to make an effective communication.
Book tip: Brand Intelligence from Jaime Troiano
How to establish a process to ensure that the changes that have occurred are sustainable with the support of the Communication?
Change is a process of evolution. For you to grow, wherever you go, you or things have to change. At the same time as necessary, the change can and will probably be painful at some stage in the process.
I don't believe in changes that accompany fads, which are essentially driven by some kind of social upheaval. I believe in changes based on moral values, goals, established goals and an action plan to make the “machine to work”.
Every change has to start from the inside out. From the outside to the inside it usually doesn't work.
So, talk, educate, clarify your audience's questions. Whatever they are. But don't forget that your audience is made up of people, each with their own history and repertoire of life.