08/10/2024
โ๏ธMahala Airtimeโ๏ธ
๐ฉ๐ฌ๐ ๐๐๐๐๐ง๐๐ ๐จ๐ก๐ฉ๐๐๐๐๐ ๐ ๐๐๐๐๐ ๐๐๐ฅ๐ง๐๐ ๐
The anticipated Mahala Airtime was launched today by founder and chief executive officer VYB Digital Karabo Letsholo. The event welcomed members of the fourth estate, advertising agencies and corporates at The Patio & Deli Cafรฉ. The event was deemed to announce the launch of its new incentive-based digital advertising platform named Mahala Airtime.
The capable platform offers users the chance to earn points by engaging with advertisements whether audio, video, or surveys and then redeem these points for airtime. Letsholo emphasized the importance of making the platform accessible and effective for both users and advertisers. He noted that survey-based ads would yield the highest points due to the value of extracting information from users, a process crucial for brands looking to better understand their target markets.
With close to 900 users already on board and 100 new users gained in just the past 12 hours, Letsholo is optimistic about Mahala Airtimeโs growth. "By April next year, we expect to have over 10,000 users on the platform," he shared, projecting significant uptake within the first quarter of 2024.
"Brands are hungry for information from their target audience," said Letsholo, explaining that Mahala Airtime provides a unique way for businesses to gather essential data through user participation in surveys. Advertisers can upload surveys and receive responses, allowing them to tailor their marketing efforts effectively.
The airtime for all 3 Botswana Telecommunications (BTC, Mascom, Orange) is what has been tested so far with Mahala Airtime incentive-based digital advertiser and is working smoothly. Mahala Airtime stands out from other traditional media by integrating incentives into the advertising experience.
Registration on Mahala Airtime by users is free, whilst users are incentivized with airtime as a primary reward for activities such as participating on surveys, viewing and sharing adverts to Facebook and WhatsApp creating a win-win scenario for both advertisers and consumers.
Connect with Mahala Airtime on: www.mahalaairtime.com