HeyArtist

HeyArtist • Business Coaching for Artists and Creatives •
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Eldest daughters, raise your hands!! 🙋‍♀️ (Or anyone who grew up as “the responsible one.”)Chances are, if this was you ...
09/29/2026

Eldest daughters, raise your hands!! 🙋‍♀️ (Or anyone who grew up as “the responsible one.”)

Chances are, if this was you growing up and you now run a business, you’ve brought a lot of the same rules to your business. That doesn’t make you bad at business, but carrying everything alone also isn’t a strategy.

You’re allowed to delegate, you’re allowed to charge for your work, and you’re allowed to rest before absolutely everything is finished.

Eldest Daughter, Creative Entrepreneur, Tattoo Artist, Business Coaching, People Pleasing, Burnout Recovery, Small Business

👏🏻Quit👏🏻Lying👏🏻To👏🏻Yourself👏🏻Creative work and administrative work are still both work. They’re both required to run you...
09/21/2026

👏🏻Quit👏🏻Lying👏🏻To👏🏻Yourself👏🏻
Creative work and administrative work are still both work. They’re both required to run your business, yes, but you know what else is required to be a level-headed, inspired and happy person? REST.

❌ DON’T undermine the work you do that isn’t actual creative work (ie. tattooing, hairstyling, PMU, design, etc.) Set up, tear down, cleaning, inventory, supply orders and organizing, waivers, inspections, pre-planning, emails, etc., are just part of the unpaid administrative tasks that are required for us to actually create. It’s a LOT.

✅ DO schedule dedicated time for your administrative tasks, whether this is during your standard working hours or specific mornings/evenings outside of that. These things need to get done and the more regularily you schedule them, the more systematic they become.

✅ DO schedule yourself legitimate time off for rest, family time, friends and self-care. Without this, you WILL get burnt out. Entrepreneurship is really great, but it commands a lot of your time. Don’t forget to prioritize your own needs!

Soapbox Speech, Creative Entrepreneur, Small Business Coach, Artist, Tattoo Artist

09/16/2026

The positives and the negatives ⬇️

❌ My Social Media Engagement Dropped
We ended up having to go on our road trip nearly two weeks before we planned because of some things that came up later this month, so I wasn’t prepared. I didn’t have anything scheduled for content, and I didn’t have enough service where we were to create it while away.

✅ I Had An Amazing Time With My Son
Outside of not having the service to create content, I also DIDN’T WANT TO. I wanted to be present on this trip we had planned, and see things that we wanted to see, and talk about every silly thing you can think of.

❌ My Content Schedule Got Messed Up
I plan my content calendar in advance so now that I’m home, I have had to adjust it a little bit to get back on track.

✅ My cup got filled.
Being in the ocean, hiking in the rainforest, eating cinnamon buns and salami on a rock overlooking tide pools and staring out the windows of my car at the stars all night from our sleeping bags gave me something that Instagram reach won’t.

⬇️ The Truth Is:
You can be prepared, you can plan content, you can post consistently… and things are going to come up, good or bad, that might interfere with that.

BUT, we are not meant to run our lives around social media. It is a TOOL that supports the growth of our businesses. It’s okay to step back from it and have cool adventures, and be in nature and enjoy life without thinking about how to frame it for your next post.

Social Media Marketing, Vacation, Tattoo Business, Small Business Coach, Creative Entrepreneur

Bulletproof contracts are crucial IMO for any creative entrepreneur to ensure a streamlined process. Contracts outline y...
08/26/2026

Bulletproof contracts are crucial IMO for any creative entrepreneur to ensure a streamlined process. Contracts outline your expectations for the client and clarify your clients expectations for you.

Check out my top three must have in any booking contract, regardless of industry. ⬇️

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Tattoo Artist, Booking, Deposit Contract, Canadian Small Business, Business Coaching for Creatives, Business Development

08/19/2026

You’re a bad artist.
You aren’t posting enough flash.
You’re not discounting your work enough.
You need to do a rebrand.
You didn’t post enough sales.
You aren’t offering enough appointment spots.
You need a new niche.

There are so many reasons that we, as artists, tell ourselves that our books slow down in the summer (or over the Holidays). But realistically, it’s not that personal.

Seasonal slowdowns are normal, and have everything to do with the consumer. When people are away and want to hang out by the lake, they’re probably not too keen to start a new leg sleeve. 😂

That being said, if you notice these patterns year after year and are still struggling when they pop up, it’s time to start planning for them.

Maybe you take your time off when your books are the slowest, and plan to work more when you are busier.

If you need help setting up long-term plans or goals with your business, shoot me a DM! :)

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Small Business, Business Coach For Creatives, Tattoo Artist, Tattoo Shop, Art Business, Shop Local

So STOKED to be joining some seriously big names as a speaker at the Women’s Tattoo Collective Conference (✶ Women’s Tat...
08/17/2026

So STOKED to be joining some seriously big names as a speaker at the Women’s Tattoo Collective Conference (✶ Women’s Tattoo Collective ✶) in Victoria, BC, this November 7th and 8th. ✨😍

When I started tattooing nearly 19 years ago, marketing looked a lot different. Leaving your business card in bar bathrooms, word-of-mouth and a solid portfolio of 35mm photos was what worked. But it doesn’t anymore.

When social media came along, it completely changed the way that clients find tattoo artists. You can hate it, fight it or ignore it… but IMHO, if you can’t beat ‘em, join ‘em!

My seminar, Digital Marketing for the Modern Tattoo Artist, is going to break down what marketing actually is, how the heck it applies to tattooing and how to create a strategy for you to find your ideal clients.

Come hang out with me and a whole lineup of incredible women in the industry! Tickets are on sale until October 1st — hope to see you there!

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Women Tattooers, Small Business Coach, Business Coaching for Creative Entrepreneurs

07/16/2026

How to Handle Slow Season ⬇️

Now live in the blog, linked in my bio!

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Tattoo Artist, Slow Season, Marketing for Tattoo Artists, Creative Business, Tattooing Business

07/13/2026

When your books are slow, here are the three things I’d focus on instead of panicking:⬇️

✨MARKETING
First and foremost, get a plan to market consistently and write. it. down. so that you can come back to it.
Not “I can get you a deal today,” NOT “discounts if you come in this week.”
Panic posting because your calendar is a little empty only tells your clients that if they wait long enough, they’ll get your work for less.
Play the long game here, keep showing up. Post consistently, be present, be visible and BE YOURSELF. Share what you’re excited about.

✨SYSTEMS
Now it’s time to fix the stuff that’s annoying you and not working well. Your booking system? Your inbox? The email you send every client but just haven’t created a template for yet? The intake form that doesn’t ask the right questions?
Fix those. Thing about what you want the client experience to look like from start to finish and write that down. From the first DM to the last email asking for a Google Review… make it a process.
You’re basically giving future-you a little gift for when things pick up again.

✨REST
If your business slows down at the same time every year (for me, it’s summer), there’s a good chance your clients are also slowing down then too.
People are away on vacation, their kids are out of school, or it’s Christmas and money is tiiiiight. It happens.
PLAN FOR IT. Stop fighting it every year and plan for it. Make some weird art, deep-dive on overlanding SUV-tours on YouTube (or whatever your thing is), read a book, learn something new…
Fill your soul with the s**t you LOVE. Do the stuff that reminds you why you started a creative business in the first place.

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Creative Business Coach, Slow Season, Small Business Canada, Small Business Coach, Tattoo Artist

Friendly Reminder: You are a human running a business, not corporate with a team for every task. Build accordingly. 👌🏻 •...
07/06/2026

Friendly Reminder: You are a human running a business, not corporate with a team for every task.

Build accordingly. 👌🏻

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Small Business Canada, Creative Entrepreneur, Shop Local, Local Business, Small Business Coach

07/02/2026

When your business depends on YOU being the maker (ie. the tattooer, artist, filmmaker, creator, stylist or service provider), OF COURSE you’re not going to build every other part of your business at the same pace.

The work you create is what pays the bills. Systems, marketing, SOPs, websites, and all the other behind-the-scenes parts ARE important, but they often have to take a backseat to the thing that actually generates your income.

That does not mean you’re failing, and it does not mean that you are behind.

Set small goals. Bite-sized chunks. One hour per week. One system at a time. Attainable things.

And give yourself grace. You’re building a whole-ass car while you drive it.

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Creative Entrepreneur, Business Development, Marketing, Canadian Business, Small Business Mentorship, Creative Business.

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Airdrie, AB

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