03/22/2017
Great article and stats on email personalization.
http://info.marketscale.com/blog/how-and-why-to-personalize-your-b2b-email-marketing?utm_campaign=Email%20Marketing&utm_content=51245765&utm_medium=social&utm_source=linkedin
Personalization and segmentation are essential to effective B2B email marketing. Here's how you do it.