The Unconventional Collective

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The Unconventional Collective Investigations, Consulting & Crime Prevention Services - Workshops, Events & Training.

25 years ago today…“The week for me started a little different from most.In my first few years as a young patrol officer...
09/11/2026

25 years ago today…

“The week for me started a little different from most.

In my first few years as a young patrol officer, I made a commitment to myself to stay up on my tactical and physical skills well after recruit classes ended. For this reason, I was keen to jump at any training that could expand my knowledge and keep me current on the latest skills and tactics, particularly around the use of force. So, instead of answering calls for service that fall, I enrolled in a week-long conference that attracted law enforcement officers and training experts from across North America to my city.

Day 1 of the training was superb as we wrestled on mats and listened to a variety of subject matter experts speak about the perils of policing in the 21st century and the need for preparedness for whatever the world might one day throw at us. Feeling invigorated from the day, I went home looking forward to the week to come.

As I got up the next morning, my mind focused on Day 2 of the conference. I had no idea that the breaking news I would hear over the car radio a few minutes later would change our world forever. Reports that a plane had crashed into one of the two towers of the World Trade Center interrupted the song I was listening to—ironically, “Mad World” by Gary Jules.

I remember thinking this news didn’t sound good, but it was a world away, and I had no way of knowing how serious this situation was to become. Arriving at the conference venue, I went to the hotel restaurant where the out-of-town delegates were finishing up breakfast. A small contingent of NYPD officers were among the attendees, and as I approached their table, my naïveté was clear in the flippant way I broke the news to them. This is something I will always regret.

“Fellas,” I asked, “have you heard the news about the plane hitting the World Trade Center this morning?”
Color rushed from one officer’s cheeks. Clearly, they had not.

One officer told me the towers were in his policing borough and his shift—his buddies and colleagues—had been scheduled to work that morning.

I called home while they tracked down a television to understand better what had happened. Finding a large television in the hotel atrium tuned to CNN, I listened to my family’s shrill “No, no, no!” over the phone, as we all watched in horror when the second plane hit the other tower, folding into the building like a hot knife in butter.

This was real. It was really happening.

September 11, 2001, changed the Western world in the blink of an eye and brought to light the reality that terrorists, from what seemed to be a world away, had the ability to strike at will on our own continent.

This day also cast light on something else. Unselfish acts of bravery: the type of courage people think of first played out before us on the screen as first responders and volunteers of every stripe dove in to do what they could.

Valor in the face of extreme risk—bodily harm and death: this was the type of courage shown repeatedly across news networks around the globe as office workers, paramedics, fire fighters, K-9 teams, iron workers, national guard, police, and other emergency workers choked back smoke and fought off flames to enter these two buildings to help the injured.

Simultaneously, in the skies above America, passengers on Flight 93 took it upon themselves to fight off terrorists who had taken their plane hostage, causing it to plummet to the ground and killing all on board. A fourth plane crashed into the Pentagon. All so tragic.” – Dave Sweet with Susan Forest – Undaunted.

Bravery is not the lack of fear. It is acting in spite of it.
— Mark Twain

In that unprecedented moment twenty-five years ago, people across borders came together in support of our American neighbours, united by a shared human experience none of us will ever forget. For those who lost their lives that day, and for those lost in the years of conflict that followed, today remains a day of remembrance. It reminds us that the world can change in an instant, but it also teaches us something enduring: in times of fear, loss, and uncertainty, good neighbours come together to support one another.

Twenty-five years later, I hope that spirit remains and continues to guide those entrusted with making decisions on all of our behalf’s.

Thank you to all that made When Words Collide 2026 so special. Since its beginnings back in 2011, I am proud to say I ha...
08/17/2026

Thank you to all that made When Words Collide 2026 so special. Since its beginnings back in 2011, I am proud to say I have never missed a conference and as a result have had the pleasure of watching this festival grow bigger and better each year under the caring eyes of its attendees, presenters, volunteers, founders and stewards.

It was this eclectic and amazing community of people who ultimately inspired and supported me to pen my first two books. This post is a throwback to some of my favourite memories over the past 15 years. Till we meet again next year, I am wishing all of you good fortune in your writing journeys.

06/24/2026

Brene Brown’s clarification on the difference between empathy and sympathy was a game changer when it came to building connection and unleashing my inner Jedi in the interview room.

Empathy is connecting, sympathy is disconnecting or separating - her wisdom became one of my career’s greatest aha moments.

06/20/2026

Are you looking for an unconventional speaker for your next corporate or private event? I am currently booking into the Fall 2026. Get in touch today or visit me at www.unconventionalclassroom.ca

Welcome to The Unconventional Collective. I'm Dave Sweet, a former police officer who, for twenty-five years, worked in ...
06/06/2026

Welcome to The Unconventional Collective. I'm Dave Sweet, a former police officer who, for twenty-five years, worked in a large western Canadian police service - the last 14 years specializing in homicide investigations.

In 2023, I took an exciting step forward by founding The Unconventional Collective – an investigation and training agency that brings fresh, innovative approaches to traditional investigation and crime prevention methods, along with a range of other helpful services.

As an author, public speaker, and consultant, I now happily offer two main service lines.

Through Unconventional Consulting, I deliver professional crime prevention services, investigative support, and case consultation in the Calgary area.

In the Unconventional Classroom, I deliver personalized keynotes, private events, corporate workshops, and investigative skills training, all inspired by my true-crime books and podcast series, designed to educate, motivate, and engage any audience.

Whether you're a corporate leader looking for an unconventional speaker, a true crime fan organizing a private event, or someone in need of expert investigative support, The Unconventional Collective (both Consulting and Classroom) is here with the experience and innovative spirit to meet your needs.

Crime Prevention Through Environmental Design (CPTED) is an approach to planning and urban development aimed at reducing...
05/30/2026

Crime Prevention Through Environmental Design (CPTED) is an approach to planning and urban development aimed at reducing opportunities for crime and unwanted behavior. Communities, homes, commercial premises, and parks can all be made safer through thoughtful environmental design.

A crime prevention audit evaluates a property, business, or neighborhood to pinpoint its security vulnerabilities. This process aids in recognizing where potential opportunities for offenders might exist and offers recommendations on how to enhance the protection of targets.

At Unconventional Consulting, our audits assess how well your space aligns with current crime prevention principles.

My audits include:
• A budget-friendly consultation.
• Interviews with space users.
• An analysis of online reviews and crime trends.
• Day- and nighttime visits.
• A comprehensive final report with findings and recommendations.
• A final in-person stakeholder engagement session.

To learn more visit https://unconventionalconsulting.ca/cpted-how-crime-prevention-through-environmental-design-builds-safer-communities/

Well this is kind of neat.If you haven’t done so already we would love if you would give number 3 a listen…
07/11/2025

Well this is kind of neat.

If you haven’t done so already we would love if you would give number 3 a listen…

Best Detective Podcasts to Listen to ⋅ 1. Dark Mind Detective ⋅ 2. Detective Dexter ⋅ 3. The Ride Along - A Feel-Good True-Crime Podcast with Detective Dave Sweet and Nicole Mackay

The Ride Along - Season 1 - Episode 7November is Family Violence Awareness Month.  In this episode of The Ride-Along, re...
11/19/2024

The Ride Along - Season 1 - Episode 7
November is Family Violence Awareness Month. In this episode of The Ride-Along, retired Detective Dave Sweet and journalist Nicole Mackay explore what love could be and what love is actually not.

For anyone who is in an abusive relationship or has found themselves in crisis, or, whether you are a friend or family member and know of someone in this circumstance, please know there is help. Your local municipality or township will have services you can access that will support you. From distress lines to shelters. Please reach out if you’re someone in need of this support. It will be the best gift you could ever give yourself and those that love you.

November is Family Violence Awareness Month. In this episode of The Ride-Along, retired Detective Dave Sweet and journalist Nicole Mackay explore what love ...

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