Haws Communications

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Haws Communications Haws Communications provides marketing and advertising for health and wellness professionals, practices, and clinics in Calgary and across Alberta.

We help with local SEO, digital strategy, and ethical marketing to help you find new clients and more time.

Therapists: what should you post on social media each day?Give each post a purpose. A weekly content plan can help peopl...
10/14/2026

Therapists: what should you post on social media each day?

Give each post a purpose. A weekly content plan can help people understand your work, get familiar with your practice, and feel more comfortable reaching out.

Here is a seven-day framework to adapt:

Monday: Educate
Explain a topic your ideal clients may be searching for, such as boundaries, burnout, or what anxiety can look like.
The strategy: Make your expertise accessible and relevant.

Tuesday: Share a practical tool
Offer a reflection prompt, grounding exercise, or communication tip.
The strategy: Give your audience something useful while acknowledging that general information cannot replace individual care.

Wednesday: Answer a common question
“What happens in a first session?” “Do I need a diagnosis to start therapy?”
The strategy: Address uncertainty that may make someone hesitate to book.

Thursday: Introduce your approach
Share your professional values, explain a modality, or offer a glimpse of your office.
The strategy: Help prospective clients understand what working with you could feel like.

Friday: Clarify a misconception
Address a common misunderstanding about therapy with thoughtful, accessible language.
The strategy: Help people develop realistic expectations about seeking support.

Saturday: Connect with your community
Highlight a relevant resource, awareness initiative, or local organization.
The strategy: Make your page a useful resource beyond your own services.

Sunday: Offer a clear next step
Explain who you work with, where you practise, and how to enquire about appointments.
The strategy: Make it easy for someone who is ready to contact you.

You do not need to publish seven days a week. Use these themes as a rotation that fits your capacity. Three purposeful posts a week can give you a manageable starting point.

Keep client information private, use accurate language, and avoid promises about treatment outcomes.

Need help turning your expertise into a practical content calendar? Haws Communications helps therapists build a clear, consistent social media presence.

You say the magic words. You followed the trends. Picked the hashtags. Posted at the “perfect” time.The algorithm reward...
09/25/2026

You say the magic words. You followed the trends. Picked the hashtags. Posted at the “perfect” time.

The algorithm rewarded you with three likes. One was your spouse.

When you run a health and wellness business, marketing can feel like a summoning ritual. You’re putting in the effort, but the bookings aren’t following.

Whether you offer counselling, massage, physiotherapy, chiropractic care, or other wellness services, people need to find you, understand what you offer, and know how to book.

Haws Communications helps connect those steps through clear messaging, local SEO, purposeful content, and advertising.

Let’s give your marketing a clearer plan. The gremlins and goblins can take the day off.

hawscommunications.com

Meta One: What Therapists Actually Need to KnowMeta is introducing new paid features for Instagram, Facebook and WhatsAp...
09/15/2026

Meta One: What Therapists Actually Need to Know

Meta is introducing new paid features for Instagram, Facebook and WhatsApp. For therapists and private practices, most of them are optional rather than essential.

The features that may genuinely support your marketing include:

• Links in organic posts and Reels
• Enhanced profiles featuring your website, locations and reviews
• Automatic follow invitations for people who engage with your content
• Story scheduling up to 30 days in advance
• Exportable analytics and deeper audience insights
• Team access without sharing passwords
• Verification and impersonation protection

The catch? Some of the most useful tools require the Advanced business plan, starting at $49.99 per month. Higher tiers cost considerably more.

Before subscribing, ask:

Will these features help more potential clients find, trust or contact my practice?

A link in a Reel could shorten the path from helpful content to your booking page. Better analytics could clarify which posts attract the right audience. Team access could be valuable for a growing clinic.

However, a subscription will not fix unclear messaging, inconsistent content, a weak profile or a difficult booking process.

Therapists do not need every new marketing tool. They need the right tools supporting a clear strategy.

Haws Communications helps therapists determine where their marketing budget can make a meaningful difference.

As vacations wind down and routines return, many people start thinking about the things they’ve been putting off—includi...
09/04/2026

As vacations wind down and routines return, many people start thinking about the things they’ve been putting off—including finding a therapist.

But when someone searches “therapist near me,” “Calgary therapist,” or looks for support with a specific concern, will they find you?

Being a great therapist isn’t enough if potential clients can’t find you online.

That’s where Haws Communications comes in.

I help mental health professionals build a stronger digital presence through:

SEO & Google visibility
Social media strategy
-Content creation
-Profile & brand optimization
-Digital media strategy

The goal isn't to market therapy like a product. It’s to make sure the people already looking for support can find the right information, understand who you help, and take the next step.

Summer may be winding down. Your opportunity to be visible shouldn’t.

Visit hawscommunications.com to learn how Haws Communications can help your practice get found.

09/02/2026

AI makes it easier than ever to create a polished flyer. The problem is that everyone’s flyers are starting to look the same.

The same layouts. The same language. The same perfectly generic therapist holding a coffee.

Haws Communications helps your practice move beyond AI templates with distinctive branding, strategic messaging and content built around what makes you different.

Don’t blend into a sea of sameness.

hawscommunications.com

08/21/2026

Invest in your website and your SEO! AI search is constantly changing. Visibility can no longer depend on one platform, scattered online discussions or outdated SEO tactics. You need to focus on making well-structured content that is genuinely helpful to your clients and can be easily communicated.

Your website, service pages, professional profiles, and educational content all help search engines and AI tools understand your practice. They should communicate:
Who you help
Where you provide your services
What concerns you support
Your qualifications and approach
Answers to the questions potential clients are asking.

Haws Communications helps therapists and mental health professionals improve their SEO, messaging, and online visibility through ethical, evidence-informed marketing.
Learn more at hawscommunications.com

If you want more therapy clients, start by looking at how people find, evaluate and contact your practice.Most practices...
08/20/2026

If you want more therapy clients, start by looking at how people find, evaluate and contact your practice.

Most practices benefit from strengthening several parts of that journey:

-Build relationships with trusted referral partners.
-Keep your Google Business Profile accurate and complete.
-Create website pages for your primary services and specialties.
-Write directory profiles that clearly explain who you help.
-Make your inquiry and booking process simple.
-Regularly discuss goals, progress, barriers, and therapeutic fit.
-Connect with healthcare providers and community organizations.
-Use paid advertising carefully and track actual inquiries.
-Publish educational content that answers common client questions.

You do not need to work on all nine areas at once.

Choose one place to begin by asking:

- Can prospective clients find me?
- Can they quickly understand whether I may be a good fit?
- Is it easy for them to contact me or book?
- Do I know which referral sources are producing inquiries?

Start with the weakest part of the process. Make one meaningful improvement, track the result and build from there.
Not sure where to start? Visit hawscommunications.com

Here is a quick tip for mental health professionals: Three simple, daily actions that improve your online presence in mi...
08/10/2026

Here is a quick tip for mental health professionals:
Three simple, daily actions that improve your online presence in minutes.
1) Clarify one sentence in your bio about who you help.
2) Post a short insight or resource.
3) Respond to one message or comment.

These small steps support ethical client attraction and better Google visibility. Curious which line to update first?
Visit https://www.hawscommunications.com/ and I’ll walk you through it.

Stampede season can bring more than crowds, concerts and celebrations.For many Calgarians, this time of year can also in...
07/14/2026

Stampede season can bring more than crowds, concerts and celebrations.

For many Calgarians, this time of year can also intensify relationship conflict, substance use, financial stress, social anxiety, loneliness and other mental health concerns.

As people begin looking for support, therapists need a clear and visible online presence that helps potential clients understand:

• Who you support
• What concerns you work with
• Where services are available
• How to take the next step

Haws Communications helps therapists strengthen their visibility through ethical advertising, Google Ads, search engine optimization, website content and digital communications.

Make sure people searching for support during Stampede season can find your practice when they need it.

Book a free consultation with Haws Communications.

hawscommunications.com

If you want to attract more therapy clients during the summer, start by updating your Google Business Profile.Summer can...
07/03/2026

If you want to attract more therapy clients during the summer, start by updating your Google Business Profile.

Summer can be a slower season for therapists, but people are still searching for counselling, psychology, and therapy services near them. The question is whether your practice is easy to find and easy to understand when they search.

Your Google Business Profile is often one of the first places potential clients see your practice. Before they visit your website, they may look at your location, services, hours, photos, contact information, and booking link directly on Google or Google Maps.

Your profile should clearly answer:

Who do you help?
What services do you offer?
Where are you located?
Do you offer virtual therapy?
Are you accepting new clients?
How can someone book?

A strong profile includes accurate service categories, updated business hours, a clear description, current photos, a working website link, and service descriptions that match what people are actually searching for.

For potential clients who already feel overwhelmed, clarity matters. They should not have to guess whether you work with their concern, serve their area, or have availability. The easier you make that first step, the more likely they are to reach out.

If summer is slower, use that time to strengthen your Google Business Profile before September search traffic picks up.

Haws Communications helps therapists and mental health professionals improve their local SEO, Google Business Profiles, and digital presence so more of the right clients can find them.

Visit hawscommunications.com to learn more.

Address

Calgary, AB

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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