Coach Troy AI

Coach Troy AI The #1 AI mentor for ag sales pros. Built from $600M sold and 15+ years in the field. 24/7 access to the strategy your competitors are already using.

Sales managers aren’t just managing a team.They’re balancing deadlines, customer expectations, inventory decisions, trad...
11/26/2025

Sales managers aren’t just managing a team.

They’re balancing deadlines, customer expectations, inventory decisions, trade values, and constant interruptions that pull them away from work that actually moves the dealership forward.

Most managers start the day with a clear plan, but reps still come needing guidance on follow-ups, customer conversations, equipment questions, and stalled deals. It’s not a lack of skill — it’s the reality of a fast-moving industry where salespeople often need quick direction to keep deals moving.

That’s why Troy Aberle and his son Luke built Coach Troy AI — a tool that gives reps instant, real-world guidance based on the same strategies Troy used to personally sell over $600 million in equipment. It helps the team make confident decisions, improves communication with customers, and frees the sales manager to focus on leading the dealership forward.

If your dealership wants stronger communication, faster follow-through, and a sales team that operates with more confidence, Coach Troy AI is built for that.

Learn more at CoachTroy.ca

Introducing Troy AI. The AI tool designed for ag equipment salespeople and managers — built from the same strategies...
11/25/2025

Introducing Troy AI.

The AI tool designed for ag equipment salespeople and managers — built from the same strategies and systems Troy Aberle developed to personally sell over $600 million in equipment.

Farm equipment dealerships are facing more pressure than ever.

Customers expect faster responses, sharper follow-through, and salespeople they can trust with major buying decisions. One slow reply or missed call can mean losing a deal that truly matters.

Troy Aberle spent over 15 years as a dealership sales manager, working directly with farmers and developing proven strategies that helped him personally sell more than $600 million dollars in equipment.

His son Luke grew up around that world - watching how those systems helped dealerships run smoother, build trust, and win business consistently.

Together, Troy and Luke transformed those real-world strategies into a tool built for today’s dealerships: Coach Troy AI

A 24/7 sales-coaching AI designed exclusively for farm equipment dealerships, built to strengthen salespeople, support managers, and improve the customer experience from the first call to the final handshake.

Who it helps:
• Salespeople looking to build stronger relationships and grow the confidence, clarity, and trust customers have in both the salesperson and the dealership.

• Sales managers who need dependable coaching support for their team without having to micromanage every deal.

• Dealership owners who want to become the trusted partner in their customers’ operations.

What it does:
• Provides instant guidance on objections, follow-ups, equipment conversations, and deal structure.

• Helps reps respond faster and communicate with more clarity and confidence.

• Reinforces the habits that prevent missed opportunities.

• Supports day planning, territory management, and stronger customer engagement.

• Delivers the same strategies Troy used successfully for over a decade — available anytime.

Why it matters:
Customers aren’t just buying equipment — they’re looking to build a relationship with their salesperson and dealership, one they can trust to be a long-term partner in their operation.

Coach Troy AI helps dealerships make that level of trust, clarity, and follow-through their everyday standard.

Learn more at CoachTroy.ca

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Calgary, AB
T2G1S6

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