05/21/2026
Client love // Great article featuring some fantastic soundbites from founder James Roberts in 👏
From evolving cleaning habits and the rise of “in-the-flow” cleaning, to the growing consumer demand for sustainable, high-performing home care products, the feature dives into where the category is headed — and why brands like Nellie’s continue to resonate nearly 20 years in.
A standout quote from James:
“This milestone is about continuing to create products that support cleaner homes, simpler routines and a more thoughtful way of living.”
Love seeing the continued recognition for a brand that has stayed true to performance, sustainability and innovation from day one.