05/29/2026
The perfect example of how brand consistency and colour variation work together seamlessly. ✨
All three of these pouches follow the exact same design structure and all fall within the “pink” colour family, yet each one instantly communicates something different.
From organic flower tea, to black tea, to white tea, the subtle shifts in colour make it clear which product is which at first glance, while still keeping the collection cohesive and recognizable on shelf. 🍵
Proof that small colour changes can make a major impact in packaging design.
