03/30/2026
They smiled, said “that sounds really interesting,” and went and hired someone else.
And the frustrating part is you knew your work was the better fit. But in that moment what came out of your mouth was a long-winded explanation that lost them somewhere in the middle.
The person they hired… they had a method they could point to and immediately understand.
This is what happens when your methodology lives in your head but hasn’t been extracted, named, and structured into something the market can actually see.
You know what you do inside of your spaces is the best in your space.
But if you can’t make what you do on the inside visible on the outside, if your process is living in your head, buyers can’t see it, which means there has to be a huge leap of trust, which more often than not stalls the sale.
Last week I completely rebuilt Codify Your Brilliance workshop to give you my most up to date thinking and frameworks to help solve this problem for you once and for all.
In 60 minutes I’ll walk you through exactly how to pull what lives in your head into an ownable methodology that premium buyers can understand before the call, refer without hesitation, and buy without needing to be convinced.
This V2 workshop goes deeper than anything I’ve taught before on this. For $33 it’s a steal.
Comment CODIFY and I’ll send you the link to get instant lifetime access.