Broadbent Studio

Broadbent Studio Tailored branding, graphic & web design that tells your story & empowers you to live a life you adore

With my years of experience creating, designing, and making, I understand the passion that goes into the design process and the presence needed to stand out. Broadbent Studio was founded to help makers like yourself create impactful presences to make them stand out with tailored branding and web design by a professional graphic and web designer. I offer branding services that a) allow you to attra

ct high-end clients and b) create visual consistency and order in your marketing to reduce guesswork. I primarily offer these services to:

🌸 Small & Medium Businesses: I work with medium-sized business owners who want to spend more time doing what they love by providing reliable services that increase your revenue and value by forming trust with your target audience.

🌸 Fempreneurs: I work with solopreneurs who are looking to increase their clients’ quality and audience reach by bringing consistency to their business’s identity. If you are interested in learning more about creating consistency in your business’ presence and reducing the guesswork when creating content, email me at [email protected].

08/10/2026

You chose a regulated profession because you care about doing things right. The standards you work within are not a burden, they are part of what makes your work trustworthy. But somewhere...

Your therapist has a licence.Your doctor, your physiotherapist, your lawyer— all licensed. All regulated. All are held t...
08/07/2026

Your therapist has a licence.

Your doctor, your physiotherapist, your lawyer— all licensed.

All regulated. All are held to a professional standard that protects you as the person trusting them with something that matters.

Your graphic and web designer? No licence required. Anyone can call themselves one tomorrow.

I've been thinking about this a lot lately. Because what I see in my industry — and in the work that lands on my desk when clients come to me after a bad experience — is the very real cost of that gap.

Designers who don't understand accessibility compliance are leaving their clients with websites that exclude users and expose them to legal risk. Designers who don't understand copyright, so their clients are using images or fonts they don't actually have the right to use. Designers who don't understand print production, so the files they deliver can't be used without expensive corrections. Designers who disappear after delivery, leaving clients with no understanding of what they have or how to use it.

Licensing wouldn't fix everything. But it would set a floor. A standard that says: this person understands the technical requirements of the work, operates within a code of ethics, and has demonstrated competency beyond owning a laptop and a Canva subscription.

The RGD designation through is the closest thing we have in Canada to that standard. It's peer-reviewed, it encourages ongoing education, and it holds designers to a professional code of ethics.

It's the reason I pursued it and the reason I'm proud to carry it.

But it's voluntary. And I think that needs to change.

Your business deserves better than hoping the person you hired knows what they're doing.

To learn more about why to hire an RGD, like me, visit https://rgd.ca/hiring-designers/why-hire-an-rgd

Designing a book is very similar to designing a brand.Every page has to feel like it belongs to the same thing.The chapt...
08/06/2026

Designing a book is very similar to designing a brand.

Every page has to feel like it belongs to the same thing.

The chapter openers. The body copy. The headers. The way a pullquote sits on a page. The margin width. The leading between lines of text. Every single decision either contributes to a coherent whole or introduces a small friction the reader can't name but definitely feels.

That's exactly what brand consistency does, too.

Your logo, your website, your business card, your email template, your pull-up banner at an event — if any one of those feels like it came from a different version of your business, it creates a flicker of something your audience can't articulate but absolutely registers.

Coherence is what builds trust. And coherence comes from decisions made with intention, not made in a hurry.

It's why the Diamond Blueprint comes before any design. Because you can't build something consistent without knowing what it's supposed to be consistent with.

The most common thing I hear on consultation calls right now isn't "I've never invested in my brand before."It's "I alre...
08/06/2026

The most common thing I hear on consultation calls right now isn't "I've never invested in my brand before."

It's "I already did. And I'm starting over."

A logo that didn't feel like them.

A website they couldn't update without calling someone.

A designer who disappeared after the files were delivered.

A colour palette that looked fine on screen and fell apart on everything else.

And now they're reinvesting. With the financial sting of having to do it again — and the harder sting of having trusted someone with something that mattered and having it not work.

That pattern almost always comes down to the same thing: the design process started without enough understanding of who the client actually is, who they serve, and what trust needs to look like in their specific professional context.

That's what the Diamond Blueprint Process fixes before anything gets made.

If you're in that position right now — or you're trying to make sure you don't end up there — I'd love to talk. Link in bio.

A book launch is a milestone. And the materials in the room should feel like one.For Julie Rock's Rock Solid launch, I d...
08/03/2026

A book launch is a milestone. And the materials in the room should feel like one.

For Julie Rock's Rock Solid launch, I designed the print materials — pull-up banner, posters, everything that set the tone for a milestone event.

Print design is often treated as an afterthought. Something you need to handle quickly at the end of a project. But the banner behind you at a launch event is doing exactly the same job as your logo — it's communicating who you are and whether this is worth paying attention to, in seconds.

Julie's book is about resilience, advocacy, and choosing how to live fully even when life changes without your permission. Everything in that room needed to feel as grounded and warm as the story she wrote.

That's what good print design does. It makes the moment match the meaning.

You’ve just finished a stunning Canva design that looks perfect on your screen, but when it arrives from the printer, so...
07/31/2026

You’ve just finished a stunning Canva design that looks perfect on your screen, but when it arrives from the printer, something feels off. The colours are dull, slightly different, or completely wrong. What gives?

It’s not a printing issue; it’s a colour mode problem. Screens use RGB (Red, Green, Blue) for vibrant colours, while print relies on CMYK (Cyan, Magenta, Yellow, Black), which has a more limited colour range. Canva and many AI design tools default to RGB, which can cause your vibrant designs to be inaccurately converted by the printer. That neon coral can turn into a dull pink, and vivid teal may look murky, leaving you with mismatched prints or costly reprints.

Professional graphic designers tackle this by working in CMYK from the start, ensuring your brand colours translate accurately to print. They deliver ready-to-use files, saving you stress and ensuring your designs look great on paper.

Don’t let a small oversight compromise your brand—ensure your designs shine both on screen and in print!

Not every business problem needs a full rebrand to solve it.Sometimes what you need is the right resource for exactly wh...
07/30/2026

Not every business problem needs a full rebrand to solve it.

Sometimes what you need is the right resource for exactly where you are right now.

The Broadbent Studio resource shop offers eight practical tools, including guides, workbooks, checklists, and a mini-course, designed for business owners who want to make real progress without a full project investment.

🍾 A logo file cheatsheet for when you're not sure which file to send to your printer.

🍾 An SEO mini course that demystifies search without the jargon.

🍾 A finding your why workbook for when your messaging needs a foundation before it can grow.

🍾 A product page checklist if your online shop isn't converting the way it should.

Browse the full shop at broadbentstudio.com/resources

When I was starting out, someone more experienced showed up for me.Not to do the work for me, but to ask the questions I...
07/24/2026

When I was starting out, someone more experienced showed up for me.

Not to do the work for me, but to ask the questions I didn't yet know I needed to answer. To tell me when I was on the right track and when I was about to make a mistake, I'd learn the hard way.

That kind of guidance changes how you grow. It compresses the timeline between where you are and where you're capable of being.

This spring, I said yes to becoming a mentor through the RGD's Project-Based Mentorship Program. A 12-week program that pairs certified designers with emerging designers working on real projects they haven't had the chance to tackle yet.

My team is working on something I care deeply about: a visual identity and awareness campaign that makes trauma and mental health more approachable and less intimidating for the people who need support most.

I love teaching emerging designers because it makes me reflect on how far I've come and how much of what I know now I had to figure out the hard way. I'd rather they don't have to.

The cycle of mentorship is one of the things I'm most proud to be part of.

P.S. The photo above was taken on the day of my college graduation, when I told my mom, "Wouldn't it be funny if I taught college one day?" Little did I know that this wasn't too far off in the future at the time!

When a client's book ends up at an Indigo signing, you feel it.Tree Ryde's book, I'll Do It Myself, Dammit!, is a practi...
07/22/2026

When a client's book ends up at an Indigo signing, you feel it.

Tree Ryde's book, I'll Do It Myself, Dammit!, is a practical, down-to-earth guide to moving from fear-driven over-giving to calmly and joyfully showing up for yourself. It's the kind of book that reaches people at exactly the right moment.

I designed the cover, the thing someone sees before they read a single word. The first impression that either earns or loses their attention.

Cover design is one of those places where the stakes are deceptively high. A cover has to communicate tone, audience, and promise in a single glance. It has to work as a thumbnail on Amazon and as a physical object on a shelf. It has to look like the book it's covering, not just good in general.

You can find Tree's book at treeryde.com

I've been on a lot of consultation calls lately where I hear the same thing.Someone invested in a logo or a website. It ...
07/21/2026

I've been on a lot of consultation calls lately where I hear the same thing.
Someone invested in a logo or a website. It didn't feel like them. It didn't match their vision. They couldn't figure out how to use it. And now they're starting over with the financial sting of reinvesting and the emotional weight of trusting someone with something that mattered.

That gap between what they hoped for and what they got almost always comes down to the same thing. The right questions weren't asked before the contract was signed.

So I put together a free guide. Five questions to ask any brand designer before you hire them, including me.

Not trick questions. Just the ones that reveal whether the person you're considering actually understands your industry, has a real process, will deliver what they promised, and will be there after the project ends.

Download it for free. https://5-questions-to-ask-a-brand-web-designer.subscribepage.io/

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