Symplicity Designs

Symplicity Designs We are passionate about positive organizational change! And even more passionate about helping you a

We are a team of Organizational Designers who teach, train, and coach organizations how to Improve, Innovate, and Grow faster. We work with Small, Medium, and Large-sized enterprises across industries and service sectors as well as Government and Not-for-profit organizations. As Organizational Designers we help our clients create clarity of purpose to identify the areas most in need of improvement

. Then, we enable our clients to develop the confidence and capabilities to execute improvements that obtain results that matter. We do this by partnering with our clients to transfer knowledge, build capabilities, and engage people so that future changes will be led by their employees. We don’t just help our clients to solve their problems; we enable them to solve problems on their own. We won’t leave you with a PowerPoint presentation, we leave you with results and a methodology that will continue to deliver those results far into the future.

A reminder that our free one-hour AI session is this Thursday.We're at capacity limits for the virtual room, so if you'v...
05/18/2026

A reminder that our free one-hour AI session is this Thursday.

We're at capacity limits for the virtual room, so if you've been meaning to register and haven't yet, this week is it.

The session runs 4:15pm AT on May 21st. One hour, no cost, built specifically for business leaders who want to get clear on where to actually spend their time with AI right now.

Over 2300 people have been through our full-day version of this. The one thing they consistently say they wish they'd done sooner is figure out which part of their business to focus on first. That's what this hour is for.

Register here before spots fill: https://hubs.li/Q04fR4G20

A lot of business owners we work with aren't ignoring AI. They're just stuck.They sit down with it, try a few things, do...
05/13/2026

A lot of business owners we work with aren't ignoring AI. They're just stuck.

They sit down with it, try a few things, don't get consistent results, and quietly go back to doing it the old way. Not because they don't see the value. Because they don't know which problem to point it at first.

We've been running AI workshops for business leaders since 2023. The feedback keeps landing in the same place. One participant from our April session said it well: "Strategy is about focusing on one priority, not trying to fix everything at once."

That's what changes things. Not finding more tools. Picking the right constraint in your business and going after that one first.

On May 21st we're running a one-hour version of this, virtual and free, starting at 4:15pm AT. If you've been meaning to get serious about where to actually focus with AI, this is a good place to start.

Link to register: https://hubs.li/Q04fR3Jd0

We've now run our AI in the Workplace sessions with close to 2300 business leaders across Atlantic Canada.A few things p...
05/11/2026

We've now run our AI in the Workplace sessions with close to 2300 business leaders across Atlantic Canada.

A few things people said after their sessions:

"The ROI of your time is infinite. Take it." — Samuel Reid

"This can and will make or break the growth of a SME business." — Matthew Johnson

"It will feel like drinking from a hose but lean in." — anonymous

"If you are overwhelmed with change and where we are going, this will give you tools to have control on your environment." — Madelaine Caissie

"Clear your schedule and go." — Amber Richards, who had already heard Matt speak twice before and still said that after round three.

The pattern we keep seeing: people come in skeptical or overwhelmed, leave with six pages of notes and a specific workflow they want to fix first.

On May 21st we're running a one-hour version. Virtual, free, 4:15pm AT. Same content condensed, same focus, built for business owners who want to get clear on where to actually spend their time with AI right now.

If you've been sitting on the fence about this, this is a low-risk way to find out if it's worth your time.
Save your spot: https://hubs.li/Q04fR50J0

Last week, our CEO Matt Symes stood in a room full of some of the most remarkable leaders Atlantic Canada has to offer a...
05/11/2026

Last week, our CEO Matt Symes stood in a room full of some of the most remarkable leaders Atlantic Canada has to offer and was named to Atlantic Business Magazine's Top 50 CEOs for the fifth consecutive year, earning him a place in the Hall of Fame.

Five times is the threshold. Matt hit it.

That room said something about this region. The talent, the grit, the quiet determination of leaders who keep building something worth building in Atlantic Canada. We don't take for granted what it means to be counted among them.

We're proud of Matt. But more than that, we're proud of what this recognition reflects: the clients who trusted us with their hardest problems, the team members who showed up every single day, and the community of leaders across this region who keep raising the bar for what's possible here.

What drives Matt hasn't changed since day one. Make the world a better place, one organization at a time. Every client engagement, every cohort, every conversation is in service of that.

Congratulations Matt. Thank you for leading our team by example, every single day.

A recent piece of feedback from our AI for sales program hit the nail on the head:They said the most valuable change the...
05/01/2026

A recent piece of feedback from our AI for sales program hit the nail on the head:

They said the most valuable change the program made to their business was “I have started asking more questions about our goals and assessing pain points”

That sounds simple. But for a lot of sales leaders, it actually isn't.

Most sales programs focus on CRM stages and outreach volume. What tends to get skipped is the harder work: slowing down enough to ask which accounts actually deserve more attention, what problems you're really solving, and what kind of customer you're trying to win more of.

Other people in the cohort said the program helped them take a closer look at their accounts, sharpen their focus, and spot where AI could actually close some of those gaps rather than just add more noise.

A lot of times, the thing that changes outcomes isn't a better tactic. It's asking a different question in the first place.

A lot of people come into AI training expecting one of two things:Either: vague hype or something so technical it feels ...
04/30/2026

A lot of people come into AI training expecting one of two things:

Either: vague hype or something so technical it feels unusable.

That’s not how we run our AI days.

Here is what attendees actually said after a session:

⭐ “Very informative. Lots of information given, along with various scenarios to make it relevant.”

⭐ “Very impressed by the amount of information we received in an easy to digest way.”

⭐ “It gave me new ways to think about improving workflow efficiency and using AI more strategically in my daily tasks.”

⭐ “Exceeded my expectations.

This is what we care about.

Helping business leaders see where it actually fits: in onboarding, team meetings, coaching, key relationship management, content, research, and day-to-day decision making.

03/25/2026

We see the fastest ROI from this one exercise...

The profitable customer audit.

And we just recorded a free 30 minute training walking you through it.

You can access it here: https://hubs.li/Q048fR8l0

03/14/2026

AI can increase your sales productivity by a compounding 30% (without adding 30% more work).

But only if you are amplifying an already-working system.

Take a look at this video overview of our Week 1 session of our AI Sales intensive, Revenue Rhythm.

Even if you don't join, it will change how you sell.

(And yes, this was created by AI. NotebookLM is incredibly effective at synthesizing large sources into videos, infographics, and slide decks).

We've collected over 346 pieces of feedback from the last 3 months of AI full-day workshops we hosted across Atlantic Ca...
03/13/2026

We've collected over 346 pieces of feedback from the last 3 months of AI full-day workshops we hosted across Atlantic Canada.

A common theme: You don't know what you don't know.

Thank you to all the business owners/leaders who have shown up and engaged.

Laurie thought his locksmith business had two value streams.Then he mapped his clients using our profitable customer aud...
02/27/2026

Laurie thought his locksmith business had two value streams.

Then he mapped his clients using our profitable customer audit — plotting who gives him the best results against who's easiest to work with from a margin perspective.

A third segment emerged. One he'd been ignoring.

These clients didn't call to ask "how much?" They called to say "I need this handled."

No quotes. No haggling. No disappearing after the proposal. No chasing invoices. Just repeat revenue from people who already trusted him.

More money. Less effort. It was there the whole time. He just hadn't made it visible.

Here's what's interesting about the Third Stream — it's almost never where you expect it.

Laurie assumed his best opportunities were in growing the two business lines he already knew. More marketing. More outreach. More volume.

But when he looked at who was already paying him — really looked, with data instead of gut feel — a pattern appeared. A segment of clients who paid faster, complained less, came back more often, and required almost no selling.

They were already in his world. He just hadn't built a system to recognize them, prioritize them, and find more like them.

So here's the question:

What if you have a Third Stream you haven't mapped yet? A segment of clients who pay better, cost less to serve, and don't require you to fight for every dollar?

They might already be in your CRM. In your referral network. In the "good clients" you serve but never stopped to analyze.

You won't find them by working harder. You'll find them by looking differently.

That's Week 1 of Revenue Rhythm.

You map your clients to see — in black and white — where your effort is leaking and where the real opportunity lives.

Some people find a Third Stream like Laurie did. Others discover their "best clients" aren't who they assumed. Almost everyone finds at least one thing that changes how they focus their sales effort.

If you’re not ready for Revenue Rhythm, we just launched this free 30 minute training on how to do the profitable customer audit.

You can download it here: https://hubs.li/Q044cpJ70

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400 St. George Street
Moncton
E1C1X4

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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