08/25/2023
What do your prospects really want?
Hint: It's not the thing you are selling ... 🤯
Wait what?🤔
Your prospects want the result of the thing you are selling (Big difference)
See the man in the photo below - that gentleman went shopping a couple of days prior. The thing he was looking for was a drill. But the thing he was really looking for was a hole in the wall, and ultimately, the ability to put family pictures up on that wall.
Now as a business owner you might say who cares, we still ended up selling the drill didn't we?
Sure. The question becomes - wouldn't you be able to understand and target your customers better (and increase their value & retention in the process) if you knew what they were truly buying?
Couple more examples:
Someone buying a $50 watch is purchasing something very different than a person buying a $50, 000 watch. In the latter case, they are buying status, luxury, and exclusivity (The result of the thing you are selling)
B) If you are running a local coffee shop, do you believe all of your guests are coming in simply for the coffee, or most are coming to catch up with old friends, get an hour of work done away from the chaos of home, and so on?
Understanding what your prospects really want will help you tailor to those very specific needs, therefore enhancing their overall experiences resulting in more revenues.