Grace Fortune Marketing Inc.

Grace Fortune Marketing Inc. Email Marketing Strategist & Copywriter | I help financial advisors turn email into authority (not another boring newsletter).

I'm celebrating 5 years in business today!That’s half a decade of late nights, deep breaths, and trusting that tiny voic...
04/10/2025

I'm celebrating 5 years in business today!

That’s half a decade of late nights, deep breaths, and trusting that tiny voice that said, “You can do this.”

I didn’t start this business with a big plan. I started it because I needed a way forward.

A way to support myself and a way to feel like me again.

Has it always been easy?

🤣 🤣 🤣 🤣 🤣 🤣 🤣 🤣 🤣 🤣 🤣 🤣

But, I created something that's grown alongside me.

It’s been my creative outlet, my steady income, my push for personal development, and my reminder that imperfect action counts.

I’ve learned:

👉Rest is part of the process, and not negotiable.
👉Working with the right clients feels less like work.
👉The world won't end if I change my mind, pivot and/or... *gasp* make a mistake.
👉And that my success doesn’t have to (and won't) look like anyone else’s.

Today? I’m just feeling thankful for my family and friends (virtual and IRL) who cheered me on.

For my clients who trusted me.

And the version of me who gave this business a shot.

Here’s to what’s next! And, of course, obligatory cake photos.

02/14/2024

As promised, part 2!
-------
When it comes to launching, what you do beforehand can either help you reach your goals (and then some), or make your launch flop.

That's why I encourage -anyone- with an email list to warm up their audience right from the moment they subscribe - that's your welcome sequence, friend!

Done right, this series of emails hits your new subscribers right after they opt in to your killer lead magnet and turns you from "just another service provider" to someone they are just dying to work with!

That's why I had a conversation with my good friend Joanne from Desk Plant Creatives (a copywriter who specializes in welcome sequences) to talk all about:

✏ Why you need a welcome sequence and what it can do for your business
💎 The common myths and mistakes we see all. the. time. with welcome sequences
.. and finally how you can create or update your very own story-based, connection-building welcome sequence!

Give part two of this two-part video interview a listen and visit the comments if you want to know more about Joanne's upcoming workshop or share your thoughts!

02/14/2024

When it comes to launching, what you do beforehand can either help you reach your goals (and then some), or make your launch flop.

That's why I encourage -anyone- with an email list to warm up their audience right from the moment they subscribe - that's your welcome sequence, friend!

Done right, this series of emails hits your new subscribers right after they opt in to your killer lead magnet and turns you from "just another service provider" to someone they are just dying to work with!

That's why I had a conversation with my good friend Joanne at Desk Plant Creatives (a copywriter who specializes in welcome sequences) to talk all about:

✏ Why you need a welcome sequence and what it can do for your business
💎 The common myths and mistakes we see all. the. time. with welcome sequences
.. and finally how you can create or update your very own story-based, connection-building welcome sequence!

Give part one of this two-part video interview a listen and visit the comments if you want to know more about Joanne's upcoming workshop or share your thoughts!

I am so excited to get this out into the world!
01/16/2024

I am so excited to get this out into the world!

Why the heck did we create The Copy Table Podcast?

The TL;DR version: in spite of what you might see in the wild online, there’s no one way to create a copywriting business that you love. Frankly, we’re a little tired of the message that you have to follow a very specific path to find success.

The three of us (Erin, Nicole and Grace - hi!) built our copywriting businesses in three very different ways, and we are all in very different stages of life!

Our goal, and our great big WHY, is to:

share what we know with you (and how we built our businesses) so you can fast track your growthgive you just a little inspiration when you see that success can be found in the strangest places
help you turn your business from a self-imposed job into something you’re actually excited about

Check out our first episode on January 23rd, and get dreaming and building with us!

Need new leads for your biz?You don’t want to miss this summit and I am so excited that I get to be a part of it! Thank ...
10/19/2023

Need new leads for your biz?

You don’t want to miss this summit and I am so excited that I get to be a part of it! Thank you for hosting and inviting me to speak with and ❤️❤️ head to the link and grab your free ticket

Sometimes the thought of taking on that next big thing can be intimidating, right? 😣Trust me, I've been there, and based...
07/12/2023

Sometimes the thought of taking on that next big thing can be intimidating, right? 😣

Trust me, I've been there, and based on observation and experience, that’s the rule, not the exception.

Change is synonymous with uncertainty, and it's totally normal to feel fear when you’re faced with the unknown. That’s your brain trying to keep you safe!

But here's the light at the end of the tunnel:

Embracing what scares you can have immensely rewarding results!

I was looking through my social memories, and I was reminded of a trip I took with my husband to the beach. We took our puppy, Kano, for the first time.

He started out totally scared and you could tell that he felt overwhelmed. Yet, as a little time passed, our nervous little guy turned into a fearless explorer, and had a blast frolicking in the sand and waves.

☀️🌊 The moment when Kano discovered "Wow, this is FUN!" was priceless - see my pic and laugh with me!

This little moment reaffirmed my belief that you should never let fear stop you from doing the thing you know you need to do.

A leap of faith - whether you're a puppy discovering the beach or a copywriter or coach thinking about launching your brainchild into the world - can lead to amazing results.

On the other side of fear lies discovery.✨

02/22/2023

Cue the confetti, pop the prosecco 🍾 (YUP >> I'm THAT excited)

I love helping people fine-tune their messaging and web copy so that they can connect with THEIR audience.

Doors are open for the next COHORT of Whomp Whomp to Wow, which is designed to help copywriters, coaches, and creatives stop spinning their wheels and get their NEW web copy project off the back burner.

You're going to want in on this... part accountability, part strategy, and part ask me anything!! WHOMP WHOMP TO WOW is designed to give you the tools you need to get your website copy done -- and better yet, done WELL.

And, the March 2023 cohort will be the last at this price.

Join us today!! https://erinpennings.com/whompwhomp/

It’s in 2 hours y’all! Wanna join me?
02/21/2023

It’s in 2 hours y’all! Wanna join me?

Your USP is fundamental to your marketing.

Do you HAVE to have one in order to market your business? No... but you should.

Here's the thing...once you know who you serve and how (and why they'd hire you), you can be effective and intentional in everything you do to market your business.

As I was developing Whomp Whomp to Wow, I realized I was operating under the assumption that everyone knew their USP. That assumption was 100% incorrect. People knew it, but didn't have a clearly written USP that states it concisely.

So, as a bonus inclusion, I created a training called What the HECK is my USP?

People love it SO MUCH that I've turned it into a FREE Masterclass.

On 2/21, I’ll be hosting a workshop to show you how to create your VERY own USP ability to workshop their USP live.

SAVE YOUR SEAT 👉🏼 https://shop.erinpennings.com/what-the-heck-usp/

P.S. Speaking of Whomp Whomp, if you're at all thinking about joining the next cohort, then trust me when I say, you're going to want to be on this training! (wink wink nudge)

Join this masterclass if you’re stuck writing your web copy!!!
02/21/2023

Join this masterclass if you’re stuck writing your web copy!!!

Your Unique Selling Proposition (USP) is foundational to writing *really* awesome website copy or any other copy for that matter, so why is writing your own USP so hard?

This FREE training breaks down why you NEED to define your USP. I'm also sharing a simple formula to make crafting yours as easy as filling out mad libs.

Tune in today, Tuesday 2/21 at 2 pm Central.

Save Your Seat! https://shop.erinpennings.com/what-the-heck-usp/

Need new web copy? This is your golden ticket!
02/11/2023

Need new web copy? This is your golden ticket!

Doors to Whomp Whomp to Wow open soon. It's time to start AND finish your website copy so you can finally get that project off of the back burner. Make sure you're first to find out so you can snag a seat!!! Hop on the waitlist https://erinpennings.com/whompwhomp/

Address

Saint Catharines, ON

Alerts

Be the first to know and let us send you an email when Grace Fortune Marketing Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Grace Fortune Marketing Inc.:

Share