Substrate Studios

07/29/2026

Project Spotlight 💡
Since 2025, we’ve been working with the Resort Municipality of Whistler (RMOW) on the communications roll-out for the Big Moves Climate Action Implementation Plan. We’re excited to share that it’s just launched!

Our work together has included:
✅ Communications plan & messaging strategy, including their flagship campaign ‘Whistler’s Future Starts With Us’
✅ Development of the Big Moves visual ID
✅ Development of marketing assets, including banners, posters, social media templates
✅ We also helped shape their photo and video asset collection & video production project, implemented by the talented team at

It’s been such a pleasure working with the RMOW’s enthusiastic and savvy sustainability team on this meaningful project!

07/20/2026

Human-powered design for the win! Check out the landscape design of this 2026 brochure we developed for our friends at Seair Seaplanes. With a new route to Victoria and a busy summer season underway, we are taking their marketing collateral to new heights. ✈️

07/10/2026

✨ Our Work In The Wild ✨ Excited to see our branding is live for The Harvest Hub, a new Squamish CAN (Climate Action Network) project! This cold storage food hub will make it even easier for local farmers and producers to get their products to customers. Congrats to the hard-working Squamish CAN team for bringing this to life!

05/22/2026

A few weeks ago, and I dove deep into the seaweed industry at the . There were approximately 200 attendees from different parts of the value chain. From First Nations harvesters and business owners to scientists and academics working on restoration and research, to producers of everything from tech to building supplies to food. Everyone is working toward a future where we can preserve and protect wild kelp forests and develop new techniques for sustainable mariculture. Most importantly, the industry is coming together to shape a future that is equitable and sustainable for the long-term.

Key takeaways:

🌊 The seaweed industry is growing fast, and BC is in right there in the heart of it all. The Pacific Seaweed Industry Association and Canadian Seaweed Network are central to building a regional and national strategy for the sector from coast to coast to coast.

🌊 Climate change is a real concern that puts ocean ecosystems and livelihoods at risk. The warming waters and biodiversity loss have already done harm. But, dedicated teams are working tirelessly to find solutions and turn things around.

🌊 With the BC sector still in its early stages, there is an opportunity to move forward in a good way: one that is grounded in Indigenous laws for the planet that maintain a healthy balance and prevent us from over-consumption.

🌊 BC seaweed companies are SO interesting. From sound panels and insulation to pickles, cocktails, and fertilizer, small companies are making really innovative products right here.

🌊 Kelp can help! We can also think of seaweed as a nature-based solution to challenges like buffering shoreline erosion and flooding, filtering polluted water, and sequestering carbon.

🌊 Kelp is a completely regenerative resource, and one that we can harvest the entirety of. It is the ultimate circular economy rock star.

🌊 Follow my friend .ihuber ’s fantastic industry resource, , for everything you ever wanted to know about the industry - and more!

Thank you to the supporting partners of this great event: Wei Wai K*m First Nation, , ,

04/30/2026

Marketing Highlight 📣 Wildlife corridors are vital to preserving biodiversity and supporting all life in our communities. Amber recently wrote the script (and did the VO 😎) for this little video that explains what they are and how organizations are implementing them in Átl'ka7tsem / Howe Sound UNESCO Biosphere Region.

Client: Howe Sound Biosphere Region Initiative
Video: The Grove Films

Wildlife Connectivity in the Átl'ka7tsem/Howe Sound Biosphere Region

04/29/2026

Last week, Amber spent a few days at an international learning exchange with Clayoquot Biosphere Trust, Mount Arrowsmith Biosphere Region, Howe Sound Biosphere Region Initiative,and Norhordland Biosphere Reserve. Our group of participants—from Canada, Germany, Norway, Faroe Islands, and Iceland—discussed the role of Biospheres as community conveners, connectors, and advocates. They are the beating heart of a healthy and livable community.

It’s been refreshing to gather with folks who believe in and are working towards a future where humans and nature can co-exist and thrive. But in order to get there, we must stop to listen, and then let the land walk first.

Thank you to our amazing hosts at Mt Arrowmith and to Ruth Simons for the invitation to join her on behalf of Átl’ḵa7tsem/Howe Sound.

Special thanks to our academic facilitators:
University of Saskatchewan, Vancouver Island University, and the University of Bergen, Norway.

📍Homelands of Qualicum, Snaw-naw-as, Snuneymuxw, K'ómoks, Tseshaht, Hupacasath, and Ditidaht First Nations