Business of Design

Business of Design Business of Design® is your blueprint for running streamlined projects and building a highly profitable design business. Business of Design is not theory.
(2)

Business of Design is a community of industry peers; an innovative professional development website specifically created for interior design professionals. Our members include: interior designers, decorators, architects, home stagers, stylists, professional organizers, landscape designers, remodelers, contractors and other industry professionals. Most design professionals are keen to continue thei

r education, improve their skills and upgrade the service they provide to clients. But where to turn for help? Through intensive online courses, live webinars, an interactive forum and other essential business resources Business of Design provides its members with concrete, actionable guidance. No subject is off-limits. Money, contracts, trade management, markups and even hiring and firing practices are uncovered and explored. Courses and webinars are presented by working professionals—experts in their respective fields. Specific course content is available for the beginner, intermediate or long-term expert—there are even courses for those considering a career in design. Members Gain:

→ Exclusive access to practical and actionable business advice from industry experts and related professionals such as accountants, lawyers, marketing and social media experts.
→ Immediate, specific answers to pressing business questions.
→ Continuing education with new courses added every month.
→ A library of information, available 24/7, allows you to learn at your convenience.
→ Information is available in a wide variety of formats: videos, worksheets, seminars, forums and more.

09/02/2026

The biggest design mistake your clients will never be able to describe?

Poor lighting.

Most homeowners don't know why a space feels "off"—they just know it doesn't feel right. That's why lighting isn't an afterthought. It's one of the most important design decisions you'll make.

In EP 496, guest host DuVäl Reynolds of DuVäl Design, LLC sits down with architectural lighting designer Sarah Richter to reveal why every interior designer should consider bringing a lighting designer into the project—early.

You'll learn:
▫️ Why layered lighting transforms every room
▫️ Where a lighting designer fits into the BOD™ 15-Step Process
▫️ How early collaboration leads to better project outcomes
▫️ The difference between decorative fixtures and true lighting design

🎧 If you want your projects to look better, function better, and wow your clients, this episode is a must-listen.

🔗 Listen now: https://f.mtr.cool/5j4ujxqwme

👉 You don't need to stop being afraid before you raise your rates.Most designers wait until they feel "ready."The design...
08/30/2026

👉 You don't need to stop being afraid before you raise your rates.

Most designers wait until they feel "ready."

The designers who build thriving firms understand that confidence grows through action—not before it.

Inside Business of Design® Signature Programs, you'll learn how to price with confidence, communicate your value, and build a business that's profitable by design.

✨ What's one thing holding you back from increasing your fees?

08/28/2026

Big business transformations rarely happen overnight.

They're built through small, consistent improvements.

One better intake question. One pricing adjustment. One stronger boundary. One documented process. One monthly financial review.

On their own, these changes may seem small. Together, they transform the way your business operates.

That's exactly what Business of Design Signature Programs are designed to help you do—implement proven systems that create lasting change, one step at a time.

Ready to stop guessing and start building a business that works for you?

Learn more about Business of Design Signature Programs:
🔗 https://f.mtr.cool/cc4epqdd6v

08/26/2026

Your project was a success...

So why didn't you make any money?

Too many interior designers assume a happy client equals a profitable project. But hidden costs, missed details, and skipped financial reviews can quietly eat away at your margins.

In EP 495, Kimberley Seldon sits down with Erin Hackett Nordholt to uncover the profit killers hiding inside your design business—and what to do about them.

You'll learn:
▫️ The hidden costs that quietly destroy profit
▫️ Why every project deserves a financial post-mortem
▫️ How knowing your numbers leads to better decisions
▫️ Why profitable designers protect their margins without apology

🎧 If you've ever wondered where the money went after a "successful" project, this episode is for you.

🔗 Listen now at https://f.mtr.cool/z1xcjc2lhr

A profitable project starts long before design concepts, floor plans, or product selections.It starts with your intake p...
08/21/2026

A profitable project starts long before design concepts, floor plans, or product selections.

It starts with your intake process.

The way you answer inquiries, communicate your value, qualify potential clients, and book consultations has a direct impact on the quality of your projects—and your profitability.

If your intake process feels inconsistent or you're still giving away too much time before clients commit, it's time for a better system.

That's exactly what we build inside the BOD™ 4-Week Project Initiation Bootcamp. You'll implement a complete project initiation process—from selling consultations and qualifying clients to presenting contracts and securing retainers with confidence.

📅 Join the waitlist today and get ready to start projects stronger this fall.
🔗 https://f.mtr.cool/dztddnmiik

08/19/2026

Your team shouldn't need you to answer every question.

If every decision, approval, and problem lands on your desk... you've built a business that's dependent on you—not a team.

In EP 494, Kimberley Seldon sits down with leadership coach Shelli Warren to discuss how to stop being the bottleneck and start building a team that can thrive without you.

You'll learn:
▫️ Why so many designers become accidental leaders
▫️ How to delegate without losing quality
▫️ Why clearly defined roles create stronger teams
▫️ The mindset shift that helps your business grow beyond you

🎧 If you're ready to lead your business instead of managing every detail, this episode is for you.

🔗 Listen now: https://f.mtr.cool/pryxbvtfda

Brought to you by our friends at Daniel House Club

08/17/2026

The biggest myth in interior design? That making more money means taking on more projects.

More clients. More hours. More late nights. More stress.

The truth is, there's a ceiling to how much you can earn when your business depends entirely on your time.

The real goal isn't to do more—it's to do less, better.

The most profitable designers know how to maximize every revenue opportunity, charge appropriately for their expertise, and stop leaving money on the table.

✨ Fewer projects. More profit. More freedom.

Inside Business of Design Signature Programs, you'll get Kimberley's exact pricing model and learn how to build a business that hits your profitability goals without taking on more work.

Ready to earn more by doing less?
🔗 https://f.mtr.cool/gxlqeilqca

Real results come from real implementation.Thank you for sharing your experience! When you commit to making meaningful c...
08/15/2026

Real results come from real implementation.

Thank you for sharing your experience! When you commit to making meaningful changes in your business, the results can happen faster than you think.

If your project intake process could use some work—from selling consultations to presenting contracts with confidence and securing retainers—the BOD™ 4-Week Project Initiation Bootcamp is for you.

📅 Bootcamp begins in October.
🔗 Join the waitlist: https://f.mtr.cool/gjpwnsfxuo

08/12/2026

You've read the books.
Listened to the podcasts.
Taken pages of notes.

So why doesn't your business feel any different?

The truth is, learning feels productive. But information alone won't create more profit, better systems, or stronger boundaries.

In EP 493, Cheryl Horne shares why so many interior designers get stuck consuming information instead of implementing it—and what to do instead.

You'll learn:
▫️ Why learning more isn't always the answer
▫️ How implementation creates real business growth
▫️ Simple ways to turn ideas into action
▫️ Why accountability changes everything

🎧 If you're tired of collecting advice and ready to see results, this episode is for you.

🔗 Listen now at https://f.mtr.cool/ychpessqmt

Brought to you by our friends at Daniel House Club

Most people think profitability comes from one big decision.Raise prices.Land bigger clients.Sell more projects.But prof...
08/09/2026

Most people think profitability comes from one big decision.

Raise prices.
Land bigger clients.
Sell more projects.

But profitability rarely works that way.

It's usually the result of many small systems working together:
• Pricing systems
• Client management systems
• Communication systems
• Financial systems
• Project management systems

Each one contributes a little.

Together, they transform how your business performs.

The most successful design firms don't leave profitability to chance.

They build it intentionally.

If you're ready to create a more profitable, well-run business, we'd love to show you what's possible.
👉 Learn more at https://f.mtr.cool/opnxnwzzbq

Address

Toronto, ON

Alerts

Be the first to know and let us send you an email when Business of Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Business of Design:

Shortcuts

Share