Business of Design

Business of Design Business of Design® is your blueprint for running streamlined projects and building a highly profitable design business. Business of Design is not theory.
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Business of Design is a community of industry peers; an innovative professional development website specifically created for interior design professionals. Our members include: interior designers, decorators, architects, home stagers, stylists, professional organizers, landscape designers, remodelers, contractors and other industry professionals. Most design professionals are keen to continue thei

r education, improve their skills and upgrade the service they provide to clients. But where to turn for help? Through intensive online courses, live webinars, an interactive forum and other essential business resources Business of Design provides its members with concrete, actionable guidance. No subject is off-limits. Money, contracts, trade management, markups and even hiring and firing practices are uncovered and explored. Courses and webinars are presented by working professionals—experts in their respective fields. Specific course content is available for the beginner, intermediate or long-term expert—there are even courses for those considering a career in design. Members Gain:

→ Exclusive access to practical and actionable business advice from industry experts and related professionals such as accountants, lawyers, marketing and social media experts.
→ Immediate, specific answers to pressing business questions.
→ Continuing education with new courses added every month.
→ A library of information, available 24/7, allows you to learn at your convenience.
→ Information is available in a wide variety of formats: videos, worksheets, seminars, forums and more.

06/10/2026

Your project is complete. The photos are done. And you just checked it off the list. 📋
But what if that "final step" is actually your biggest missed opportunity?

In EP 484, is joined by photographer and storyteller — co-founder of Mark Brooke Photography — to unpack why professional photography isn't a one-time expense. It's a long-term growth strategy.
This episode is for every designer who's wondered why their portfolio isn't attracting the level of client they want.

You'll learn:
▫️ Why iPhone photos are quietly repelling high-end clients
▫️ How to build an editorial calendar from a single project
▫️ What to plan before a shoot to maximize your ROI
▫️ How to repurpose one project for your website, Pinterest, SEO, and social media

🎧 Tune in to EP 484 and start treating your photography like the marketing asset it is.
Listen now: https://heyor.ca/9j7k5Y

Many interior designers believe confidence comes from experience... but the most confident designers we’ve worked with a...
06/09/2026

Many interior designers believe confidence comes from experience... but the most confident designers we’ve worked with all have something else in common 👇

They have structure.

✖️ They don’t reinvent the process for every project
✖️ They don’t guess their way through client conversations
✖️ They don’t hope things work out

Instead, they rely on clear systems that guide every project from start to finish.

When expectations are set early, scope is defined clearly, and the designer leads the process, something interesting happens:

✔️ Clients trust the work more
✔️ Projects run smoother
✔️ And the business becomes far less stressful to manage

That’s exactly the shift we help designers make inside Business of Design® Signature Programs.

Learn more: https://heyor.ca/lnXxJC

06/08/2026

Most designers think growth looks like this:

Work harder → take more projects → slowly grow.

But the real shift happens when you start thinking differently.

10X growth isn’t about doing more.

It’s about building the systems and structure that allow your firm to scale.

That’s the mindset shift we see again and again inside Business of Design®.

https://heyor.ca/lnXxJC

Pricing confidently is one of the most important skills a designer can develop. 💸 The BOD™ Pricing Playbook shows you ho...
06/05/2026

Pricing confidently is one of the most important skills a designer can develop. 💸

The BOD™ Pricing Playbook shows you how to build a business that’s both creative and profitable. The best part? It’s free.

Get the Playbook: https://heyor.ca/wmoSF1

06/03/2026

Still waiting to feel "ready" before making the big call? That's the trap. 🪤

In EP 483, sits down with business and life coach .liebross.coaching — author of She Thinks Big and host of the She Thinks Big podcast — to talk about why interior designers get stuck in decision fatigue, and how to lead your business like the CEO you already are.

This episode is for every designer who's ever overanalyzed a hire, avoided a price increase, or let fear quietly steer the business.

You'll learn:
▫️ How to separate facts from fear in business decisions
▫️ How hidden beliefs are quietly influencing your growth
▫️ Why confidence follows action — not the other way around
▫️ How to break big decisions into clear, actionable next steps

🎧 Tune in to EP 483 and start leading with clarity: https://heyor.ca/jkNOCw

This is why designers choose BOD™ 🤍.Dana studied and implemented the BOD™ 15 Step Project Management Strategy — and the ...
06/01/2026

This is why designers choose BOD™ 🤍.

Dana studied and implemented the BOD™ 15 Step Project Management Strategy — and the results speak for themselves. Her own studio. Her own shop. Her income tripled.

That's not luck. That's a blueprint that works.

Designers around the world are using BOD™ to build businesses with real confidence, clear systems, and the structure to grow.

Your transformation is next.

Sign up to learn more: https://heyor.ca/YJYzKZ

Interior designers are incredibly talented, but talent alone isn’t what makes a design firm successful.Profitable design...
05/29/2026

Interior designers are incredibly talented, but talent alone isn’t what makes a design firm successful.

Profitable design firms are built on clear systems for managing projects, communicating with clients, and leading the process from beginning to end.

That’s exactly what Kimberley Seldon has spent the last two decades teaching designers around the world inside Business of Design®.

When the systems are clear, designers can focus on what they do best: creating beautiful spaces. ✨

05/27/2026

Your clients think paint is the easy part. You know better. 🎨

In EP 482, Kimberley Seldon sits down with Susan Jamieson, founder of the , color expert, and author of Color Rules, to unpack why paint color is one of the most technically demanding decisions in any project, and how to approach it with real confidence.

This episode is for every designer who has stood in front of a paint deck and second-guessed themselves — even after thirty years of experience.

You'll learn:
▫️ Why paint is often harder to get right than furniture or finishes
▫️ How defining a room's mood narrows your color options immediately
▫️ Why fixed elements — not inspiration images — should guide your palette
▫️ How undertones do more work than the name on the sample ever will

You are in charge of your business, and that means you're also in charge of how you approach every decision, including the ones that feel hardest. That's not a burden. That's the privilege.

🎧 Listen to EP 482 now: https://heyor.ca/nRxLAZ

Designers often think project problems appear halfway through.But most challenges actually begin before the project star...
05/25/2026

Designers often think project problems appear halfway through.

But most challenges actually begin before the project starts.

The BOD™ Project Initiation Bootcamp teaches you how to lead that first phase properly.

In just 4 weeks, you’ll learn how to:

✔ set expectations with clients
✔ define scope clearly
✔ establish your leadership
✔ start projects with structure

Final spots are now filling.

Get yours today: https://heyor.ca/eTIrTb

05/20/2026

Original art is more accessible than you've been told. 🎨

In EP 481, Kimberley Seldon sits down with Sarah Hurt — Founder of Seattle Art Source — to bust one of the biggest myths holding designers back: that original art is out of reach for most clients. It's not. And as the design lead, it's time to own that conversation.

You'll learn:
▫️ Why deferring art decisions weakens your authority as the design lead
▫️ How to demystify original art access for yourself and your clients
▫️ The difference between decorative "tourist art" and collectible, original work
▫️ How to guide clients toward art that fits both their budget and their home

A room without art isn't finished. And designers who lead the art conversation lead the whole project.

🎧 Listen to EP 481 now: https://businessofdesign.com/podcast/ep-481-interior-design-art-selection-with-sarah-hurt/

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