06/09/2026
Someone much wiser than me told me early on that as a sales leader, you gotta have some non-negotiables.
It stuck with me because most leaders I work with either have too many - or none at all.
Too many and everything becomes negotiable. None at all and nothing gets protected - pretty much the same outcome!
A morning prospecting block. A discovery framework that actually gets followed. A pipeline review that means something.
Pick two or three things that if your team does them consistently, the results will come. Then protect them like they matter...
Because they do.