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06/09/2026

Someone much wiser than me told me early on that as a sales leader, you gotta have some non-negotiables.

It stuck with me because most leaders I work with either have too many - or none at all.

Too many and everything becomes negotiable. None at all and nothing gets protected - pretty much the same outcome!

A morning prospecting block. A discovery framework that actually gets followed. A pipeline review that means something.

Pick two or three things that if your team does them consistently, the results will come. Then protect them like they matter...

Because they do.

No, we haven't met.. Seriously, does this tactic actually work?I suppose so, technically I opened it.But here's what it ...
06/05/2026

No, we haven't met.. Seriously, does this tactic actually work?
I suppose so, technically I opened it.

But here's what it actually did: told me everything I needed to know about how that person sells, that I didn't want what they were selling, nor would I want to work with them..

The best outreach I've ever seen demonstrates that you actually understand the person's world well enough to say something worth reading, not feigning familiarity for a click.

Just... Don't do this.

06/02/2026

A few weeks ago I was meeting a client when a raving 5-star Google review came in for his company.

He knew exactly who left it. Knew they had connections across the industry.
So I said 'call him - let's ask for a referral!'
and he hesitated...

He felt like he hadn't earned the right to ask.

Here's my take: if you did the work, delivered the results, and the customer is genuinely happy - you've earned it.

The right to ask for a referral. The right to ask for an introduction. The right to ask for another meeting.

Most salespeople never ask. Not because the answer would be no. Because they're afraid it might feel like too much.

It's not too much. It's part of the job - and it's a big driver of sales.

Think of one happy customer you haven't followed up with yet, and call them, then drop the results in the comments below - I'm genuinely curious.

06/02/2026

Your best rep has been selling without a CRM for 15 years. Don't make them change everything.My ask is simple - two fields. Deal, stage, forecast, value. That's it.Start small. Build from there. The adoption follows.

05/26/2026

A client told me their win rate was 60% when we started working together.
After 15 months of rebuilding their systems, their CRM, and creating real visibility into their pipeline - we revealed it was actually 40%.

Most leaders would see that as bad news.
It isn't.

A win rate you can trust is worth ten times more than one that makes you feel good.

Here's why that number matters:
If you think you're closing 60% of your opportunities, you build your top-of-funnel strategy around that assumption. Your prospecting targets, your pipeline coverage, your revenue forecast - all of it is built on a number that isn't real.

When you know your actual win rate is 40%, everything changes. You know exactly how much pipeline you need to create to hit your revenue goals. No guessing. No surprises at the end of the quarter.

Bad data doesn't just give you the wrong answers.
It makes you ask the wrong questions.

Do you actually know what your win rate is - or do you know what your CRM says it is?

I think about this constantly when I'm working with sales teams.Nobody becomes a top performer overnight.They decide to ...
05/23/2026

I think about this constantly when I'm working with sales teams.
Nobody becomes a top performer overnight.

They decide to make one more call. Update the CRM before they close the laptop. Do the pre-call plan even when they don't feel like it.

Small. Decisions. Repeated. Daily.

The gap between your best rep and your struggling rep usually isn't skill.
It's habits - built or neglected, one day at a time.

05/21/2026

Late last year Paul Minors joined me on The Vendi Sales Podcast for a great discussion about sales processes and Pipedrive CRM.

I've mentioned before that Pipedrive is the CRM that Vendi uses, and Paul shared a ton of insight into the the Future of sales tech.

It's an exciting topic that keeps evolving - well worth the listen (link in bio)

05/19/2026

Your weekly sales meeting might be the most demoralizing hour of your team's week.
Because it's focused on the wrong things.

Here's what most sales meetings look like:
Rep 1 walks through their pipeline. Everyone else sits there waiting for their turn.
Rep 2 walks through their pipeline. Everyone else sits there waiting for their turn... you see the pattern.

For 90% of that meeting, your team isn't engaged - because it's not their pipeline.

Pipeline reviews belong in one-on-ones. Not in front of the whole team.

The team meeting has one job:
Send people back into the field more equipped and more energized than when they walked in.
That means skill development. Win sharing. Real conversations about what's working and what isn't.
Not a public pipeline audit that drains the room.

Think about your last sales meeting honestly.
Did people leave more fired up - or just relieved it was over?

05/12/2026

Most new reps are set up to fail before they make their first call
because they're being measured upside down.

Here's how we typically evaluate sales reps:
Results first. Pipeline second. Activity third.

That order makes sense for an experienced rep with an established territory.
It makes no sense for someone starting from zero.

When a new rep inherits an empty pipeline, results aren't coming for months - especially on longer sales cycles. Holding them accountable to closed revenue in month two isn't a standard. It's a setup.

Flip the order.

Activity first. Pipeline second. Results third.

Track calls made, first meetings initiated, demos booked. These are the leading indicators that tell you whether a rep is doing the right things before the pipeline has had time to build.
If the activity is strong and consistent, the pipeline follows.

If the activity is weak, you know early - before you've wasted six months waiting for results that were never coming.

How are you measuring your newest rep right now?

This applies to sales activity more than almost anything else.The reps who consistently hit their numbers aren't more ta...
05/09/2026

This applies to sales activity more than almost anything else.
The reps who consistently hit their numbers aren't more talented or more motivated than the ones who don't.
They just put prospecting, follow-up, and pipeline review on the calendar — and treat those blocks like client meetings.
The reps who struggle? They plan to get to it.
There's a big difference between planning to do something and scheduling it.
One gets done. The other gets pushed.

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