Ortal Levitan - The Fit Social Media Guru

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Ortal Levitan - The Fit Social Media Guru Instagram Strategist
Breaking down IG updates for creators
⚡ growth strategies that actually work
📈 helping creators grow without the fluff

social media | business consulting | fitness

You don’t need 100K followers to build a personal brand people remember. 👀💛 Having an audience and being memorable are t...
10/12/2026

You don’t need 100K followers to build a personal brand people remember. 👀💛 Having an audience and being memorable are two VERY different things. Your personal brand isn’t your logo, fonts, or colors. It’s your personality, opinions, experiences, and what people associate with YOU.

Stop focusing only on getting more followers. Start giving people a reason to remember you. ✨

Instagram might be testing one of its BIGGEST changes to the home screen yet 👀Imagine opening Instagram and instead of l...
10/06/2026

Instagram might be testing one of its BIGGEST changes to the home screen yet 👀

Imagine opening Instagram and instead of landing on the feed you’ve been used to for years…

You land DIRECTLY in Reels.

Yep. Instagram is testing a “Reels-first” experience where Reels could essentially become the front door of the app.

But before everyone panics 😂 — your regular feed isn’t disappearing.

Under the test:

🎥 You open Instagram → land directly in Reels
⭕ Stories still appear at the top
👆 Your traditional feed is still there — you’d swipe over to access it
🔄 And you can switch back to the previous Instagram experience

And THIS is the part creators should actually be paying attention to:

If Instagram eventually pushes more users into Reels the second they open the app, Reels could get even more valuable for discovery.

That doesn’t mean:

❌ Stop making carousels
❌ Reels are suddenly the ONLY way to grow
❌ Your regular feed is going away

It means Instagram is experimenting with making short-form video an even bigger part of how people enter and navigate the app.

And if you’re a creator?

I’d be watching this test VERY closely. 👀

Because where Instagram puts people’s attention… is usually where creators need to understand how to compete for it.

Would you WANT Instagram to open directly to Reels, or would this drive you absolutely insane? 😂👇

Follow for Instagram updates + strategies that actually matter 💛

Threads is NOT Instagram with shorter captions 😂And if you’re treating it that way… you might be making growth way harde...
10/04/2026

Threads is NOT Instagram with shorter captions 😂

And if you’re treating it that way… you might be making growth way harder than it needs to be.

Threads has its own culture.

People aren’t just opening the app to consume perfectly packaged content — they’re there to talk, react, debate, share opinions and jump into conversations.

Which means instead of constantly asking:

“What should I post today?”

Try asking:

“What is my audience already talking about?”

👀 Search your niche.
🔎 Look at the conversations already happening.
💬 Pay attention to the questions people keep asking.
👥 Find communities where your audience is active.
🗣️ REPLY to people instead of only publishing your own posts.

And when you find a topic that’s getting people talking?

Don’t just post about it once and move on.

Approach it from another angle.
Ask another question.
Share an unpopular opinion.
Respond to someone else’s take.
Turn the comments into your next post.

That’s the biggest mindset shift I’d make if I were trying to grow on Threads right now:

Stop treating every post like a piece of content you need to create.

Start treating it like a conversation you want to become part of.

Research the conversation.
Join the conversation.
Start the conversation.
Learn from what works.
Then do it again. 🔁

Because Threads isn’t just another place to broadcast everything you already posted on Instagram.

It’s a place to become recognizable because people keep seeing you IN the conversations they care about.

SAVE this for your Threads strategy 💛

If posting Stories feels like a whole second job… this is for you 😂Because I swear, sometimes it’s not that we don’t WAN...
10/01/2026

If posting Stories feels like a whole second job… this is for you 😂

Because I swear, sometimes it’s not that we don’t WANT to post Stories.

It’s that we open Instagram and suddenly think:

“Okay… but what the hell am I supposed to post?” 😭

So I made you a list of 25 Instagram Story ideas that take 10 minutes or LESS.

No elaborate filming.
No perfectly planned mini-vlogs.
No spending 45 minutes designing three Story slides in Canva.

Just easy things you can post when you want to stay visible, connect with your audience and actually get people interacting with you.

Some literally take 30 seconds. 👀

And YES — polls, questions, sliders and other interactive stickers are included because your Stories shouldn’t just be people silently watching your life all day 😂

👉 Swipe through and steal whatever works for you.

And SAVE THIS because tomorrow when you open Stories and have absolutely no idea what to post… you’re going to want this list. 😂

You know those days when you KNOW you need to post… but suddenly you’ve forgotten every content idea you’ve ever had? 😂Y...
09/30/2026

You know those days when you KNOW you need to post… but suddenly you’ve forgotten every content idea you’ve ever had? 😂

Yep. This is for those days.

Because sometimes you don’t need another 45-minute brainstorming session. You just need someone to tell you WHAT TO POST.

So I put together 18 content ideas you can steal when your brain is giving you absolutely nothing. 😭

And I broke them down specifically for:

💪 Fitness creators
👗 Fashion creators
☕ Lifestyle creators

Take the idea, make it fit YOUR personality and audience, and post the damn thing.

Because “I don’t know what to post” is officially not an excuse anymore 😂

👉 Swipe through, steal a few ideas, and SAVE this because I guarantee there will be a day when you need it.

I knew Instagram was eventually going to find a way to charge creators for MORE than a blue checkmark 😂😭But this is wher...
09/28/2026

I knew Instagram was eventually going to find a way to charge creators for MORE than a blue checkmark 😂😭

But this is where things get interesting…

Meta is testing new paid subscription options that could give creators access to tools free accounts don’t get — including features designed around things like growth, visibility and audience insights.

And THAT is the part I’m paying attention to. 👀

Because there’s a big difference between paying for extra customization…

…and paying for tools that could actually affect how you grow your account.

Are we slowly entering Instagram’s pay-to-grow era?

I broke down what Meta is testing, what creators could potentially get, and which features I actually think matter.

👉 Swipe through before you decide whether you’d ever pay for this.

And tell me because I’m genuinely curious: Would you pay Instagram monthly if it gave you better tools to grow? 👀

I feel like all creators have been told “spend less time creating content” so many times that we’ve started treating ANY...
09/24/2026

I feel like all creators have been told “spend less time creating content” so many times that we’ve started treating ANY amount of time spent on a post like we’re doing something wrong 😭

I disagree.

If I’m creating something I actually want people to stop for, read, save, share AND remember me for… it’s probably going to take me more than 20 minutes.

I’m researching.
I’m writing.
I’m rewriting the hook 14 times because the first 13 sucked 😂
I’m editing.
I’m thinking about how to position it.
And sometimes I’m staring at one slide wondering why it looks off for way longer than I’d like to admit.

That isn’t wasted time.

The goal shouldn’t be to create content as FAST as possible.

The goal should be to create content good enough that it was actually worth the time you spent making it.

Because I’d rather spend 2 hours creating ONE post people save and share than 2 hours creating 5 posts nobody remembers.

Spend less time creating content?

Nah. Spend less time creating content that doesn’t have a purpose. 👀

5 things to remove from your Instagram profile I’m begging creators to stop treating their Instagram profile like a stor...
09/23/2026

5 things to remove from your Instagram profile

I’m begging creators to stop treating their Instagram profile like a storage closet 😭😂

Because sometimes the reason people aren’t following you has NOTHING to do with your content.

They land on your profile… look around for 3 seconds… get confused… and leave.

Your profile should make it ridiculously easy to understand:

✨ Who you are
✨ What you post about
✨ Why someone should follow you

And if there’s anything on there distracting from that? It might be time for it to GO. 👀

I put together 5 things I’d remove from your Instagram profile if your goal is to grow in 2026.

And I have a feeling at least ONE of these is sitting on your profile right now 😂

👉 Swipe through before you post anything else.

Save this so you can come back and do a little Instagram profile cleanup later 🧹

Instagram growth cheat sheetBefore I post anything, I want to know 3 things:Who is this actually for?What is someone get...
09/22/2026

Instagram growth cheat sheet

Before I post anything, I want to know 3 things:

Who is this actually for?
What is someone getting from it?
And most importantly… why would they save it or send it to someone else?

Because posting 7 days a week just to say you’re “consistent” isn’t much of a strategy.

I’d rather see you create 4–6 really good posts that people remember, save, share and come back to than pump out content every day that gets forgotten 3 seconds later.

Quality + consistency > posting just to post. Every. Single. Time.

Save this as your little Instagram growth cheat sheet for the next time you’re staring at your content calendar wondering what the hell to post. 😂

09/20/2026

Your audience doesn’t need you to be an expert.

They need you to be one step ahead.

You don’t need a certification, a degree, or 10 years of experience to share what’s working for you right now.

Someone out there is exactly where you were 6 months ago.

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Toronto, ON

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