07/10/2026
Here's something worth knowing if you're running Google Ads for your service business:
Even a great campaign loses efficiency over time β up to 30β40% within 6 months without active management.
Ad fatigue, audience saturation, and ignored negative keywords all quietly eat into your results. You're spending the same amount but getting fewer leads, and most business owners assume the platform just "stopped working."
It didn't stop working. It stopped being optimized.
Monthly creative refreshes, regular negative keyword audits, and quality score monitoring are what keep a campaign profitable long-term.
Have you ever noticed your Google Ads cost climbing without a matching increase in leads?