09/17/2026
If you want my free pitch template to help you confidently reach out to brands, comment PR and I’ll send it to you.
What goes on behind the scenes with emails and negotiations would blow your mind.
Black creators, I need you to hear me on this.
I’ve noticed how quickly we can start lowering our rates before a brand has even pushed back.
We’ll say, “My rate is $1,500… but I can do $800.”
Meanwhile, some creators are confidently sending their full rate, negotiating from that number, and letting the brand decide whether the budget works.
And yes, brands absolutely have different budgets. Not every brand is going to say yes to your rate.
But the answer to that cannot always be us immediately making ourselves cheaper.
When you consistently negotiate against yourself, you’re not just leaving money on the table. You’re leaving money that could have gone toward savings, investing, paying down debt, building your business, or creating opportunities for your family.
We cannot talk about closing the racial wealth gap while being afraid to ask for more when the opportunity is sitting right in front of us.
Your rate is not an apology.
Your rate is not a favour.
And asking for your full rate does not make you difficult to work with.
Black creators, charge with your whole chest.