11/06/2020
Olive Digital is looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. This is Karachi based opportunity.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.
Job Responsibilities:
· Launching and optimizing paid search/PPC campaigns
· Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
· Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term
· Staying aware of latest SEM and PPC trends
· Tracking KPIs for assessing performance and also identifying discrepancies
· Monitoring budget and adjusting bids for gaining better ROI
· Understanding of Google Analytics and Google Tag Manager