Marketing By Referral

Marketing By Referral Helping professional service providers spend less time selling and more time doing what they love.

Small changes in the approach to referral-based marketing results in greater profitability. When you work with me, you get a professional who has 25+ years experience in referral-based marketing and who is passionate about teaching, being of service and believes “one-size” does not fit all. For entrepreneurs, we will work together to design a personalized referral-based marketing strategy that will:
- Connect you to your ideal client
- Close more business with fewer challenges/objections
- Grow and scale your business

For companies I will work with training departments and sales divisions to achieve its sales targets/profitability by training brokers/employees/sales teams on referral & relationship marketing which will:
- Reduce company marketing costs
- Sharpen the client acquisition skills
- Increase client acquisition
- Increase customer/client referrals

For membership-based organizations, I will partner with your Membership Director to:
- Increase retention
- Identify who else you need in your organization
- Add value to members by teaching them the art of referral giving and getting

I am honored to be a contributing author to New York Times best selling books, The Masters of Networking, winning the Franklin Award for Innovation in Marketing and Masters of Sales. I've also been published in Bell Home Business Magazine, Chamber newsletters (Peterborough, ON, Red Deer, AB, St. George, Utah) and been quoted in The Financial Post and Canadian Living as an expert in her industry.

What if your expertise isn't the reason people aren't introducing you?Have you ever noticed that some professionals seem...
07/03/2026

What if your expertise isn't the reason people aren't introducing you?

Have you ever noticed that some professionals seem to attract introductions almost effortlessly, while others—who may be just as knowledgeable and deliver equally excellent work—rarely come up in conversation?

It isn't always about competence.

People don't simply introduce professionals they trust. They introduce professionals they feel confident trusting with someone else's reputation.

That's a very different standard.

It also explains why two professionals with similar experience can have very different businesses.

On Thursday, July 23, I'm hosting a live, interactive 90-minute Zoom session where we'll explore the first Trust Signal from the Trusted Client Method™.

This isn't another webinar where you sit back and listen.

You'll work through practical exercises, compare perspectives in small-group discussions, and examine your own business through a new lens. Along the way, you'll begin to identify the subtle trust signals that make someone easier to remember, easier to recommend, and easier to introduce.

If you're a financial planner, mortgage professional, real estate professional, consultant, business owner, or any relationship-driven professional who grows through reputation and introductions, this session was designed for you.

You'll leave with practical insights you can apply immediately—and you may discover that the obstacle to more introductions isn't where you thought it was.

📅 **Thursday, July 23**
🕚 **11:00 AM – 12:30 PM (ET)**
💻 **Live on Zoom**

To keep the session highly interactive, attendance is intentionally limited.

Registration is now open through Eventbrite. I'd be delighted to have you join us for the first session in the Trusted Client Method™ series.

Trust is often decided before the first conversation. Discover the invisible signals that make you easier to trust and introduce.

This page is now focused on the conversations behind referrals — not the mechanics of asking for them.I spend my time wo...
12/30/2025

This page is now focused on the conversations behind referrals — not the mechanics of asking for them.

I spend my time working with professionals who serve high-expectation clients and operate inside trusted circles, where reputation, timing, and discretion matter.

From here forward, I’ll share observations about how those circles actually work — and why some names move easily while others don’t.

No tactics. No hype. Just perspective.

Referral CaféWednesday, October 5th, 3:00 to 4:00 PMDiscussion theme: What makes you referable? If you have solutions an...
10/04/2022

Referral Café
Wednesday, October 5th, 3:00 to 4:00 PM

Discussion theme:
What makes you referable? If you have solutions and ideas to help others, jump on tomorrow’s Referral Café! This week we want to get to know you better by asking: What Makes YOU Referable?

Open space conversation on all things related to building business through word-of-mouth marketing and networking.

08/17/2022

For those who want to live their fairy tales!

08/17/2022

We're excited for this upcoming 3-PART MARKETING Series with CE Marketing Solutions Inc.

In the first session, Chantel will provide key metrics that will help ensure that you are marketing effectively and efficiently to reach your current business goals. You will gain tips and tricks of what to look at, how often, and when celebrate.

About Chantel:
Chantel is a proactive, self-motivated Marketing Professional with over 22 years’ experience within the gaming, charitable gaming, non for profit, online legal products, financial, travel and retail/ service industries for both consumer and B2B markets.

We hope to see you at the first session on September 14th, learn more here: https://bit.ly/3PgE3Jv

Address

Toronto, ON

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