07/21/2026
In an interview with Fintech.ca, Rohitash Hurla, Associate Vice-President of Strategic Accounts at Peoples Group, discussed Peoples Group's role in powering Canada’s fintech infrastructure, the state of embedded finance, and upcoming shifts in Canadian payments.
Key Takeaways
Peoples Group's Behind-the-Scenes Role: Acting as an "ecosystem connector," Peoples Group provides deposit, regulatory, and payment infrastructure to over 1,500 fintechs, challenger banks, and merchants. Over the past year, they facilitated $8 billion in issuing volume, $88 billion in acquiring volume, and $37 billion in money movement.
State of Embedded Finance: While embedded payments (like e-Transfers and tap-to-pay) are now standard in Canada, embedded credit, lending, and deposits still lag behind. Democratizing access to these services for underserved consumer segments remains a key focus for the next wave of fintech.
Next-Gen Payments via Fiserv: Peoples Group has partnered with Fiserv to build a next-generation payments platform based on Fiserv's Enterprise Payments Platform. This infrastructure provides 24/7 instant payments and rich ISO 20022 data standards ahead of Payments Canada's Real-Time Rail (RTR) deployment.
Overcoming Canadian Structural Barriers: Historically, Canadian innovation has been slowed by reliance on incumbent banking backends and the lack of a Real-Time Rail. However, momentum is building: Payments Canada has 15 new participants in its pipeline, and the Bank of Canada has introduced fast-track licensing pathways under the Retail Payments Activities Act (RPAA) framework.
Navigating Growth & Risk: As fintechs scale, they demand both speed and rigorous compliance. Hurla notes that growing companies often move away from purely transactional vendor relationships toward strategic, single-partner models—frequently adopting a hybrid approach (handling direct network participation where strategically essential, while relying on partner infrastructure for the rest).