10/08/2026
If you’ve ever struggled with how to price yourself in your niche, you are NOT alone. In this episode, my amazing client Bethany of The Art Conservatory opens up about the mindset challenges she faced as a first-time business owner, from imagining too small and thinking about revenue as an hourly wage to overcoming the fear of raising her rates.
She also shares how building an online presence, letting go of perfection, and investing in support helped transform her business.
Now, nearly five years into her business, Bethany has reached her first six-figure revenue milestone and is preparing to move her business out of her home basement and into a commercial space.
In this episode, you’ll learn:
1. Why thinking like a business owner requires a different mindset than thinking like an employee
2. How raising her rates helped Bethany attract clients who valued her expertise and why being the cheapest option is NOT the best path
3. How social media became an unexpected marketing and portfolio tool
4. How outsourcing administrative work can create more time for your zone of genius
5. How investing in coaching and support early can help you navigate the steep learning curve of entrepreneurship
Whether you’re a new business owner, a creative professional, or someone struggling with pricing, visibility, or perfectionism, Bethany’s story is a powerful reminder that building a business isn’t just about becoming better at what you do.
It’s also about learning how to think bigger, value your expertise, and create a business that supports the life you want.
Be sure to follow The Art Conservatory and let her know what you loved about the episode.
