09/02/2026
Quick tip for Realtors: Make sure you have a Facebook Business Page.
We see a lot of Realtors using their personal Facebook profile as their main business presence and while your personal profile can absolutely be part of your marketing, it shouldn’t replace a proper business page.
One big reason? Tagging.
When another business, brokerage, photographer, community organization, or professional wants to tag your business in a post, a Facebook Business Page makes that much easier and gives them a professional place to direct people.
But that’s not the only benefit.
A business page also gives you a dedicated professional presence, access to business and advertising tools, insights into how your content is performing, and a place where clients can easily find your business information and content.
And you don’t have to stop using your personal profile!
Your personal page is great for showing the person behind the business and connecting with your sphere. Your business page gives your real estate business its own professional home.
You can have both because they serve different purposes.
It's a small setup that can make a big difference in how easy your business is to find, tag, share, and connect with online.