05/10/2026
Ask a team to build the tallest tower they can, as fast as they can, and they stack the bricks straight up. The first gust of wind knocks it over.
Give them a longer deadline, and they start with the foundation.
Steven Bartlett told this story at the Nordic Business Forum.
A lot of businesses are built like the fast tower. A quick hire because someone was available. A shortcut to hit the quarter. The difficult conversation postponed again.
At the time, they feel less like decisions and more like relief. Under pressure, the mind picks whatever makes today's discomfort stop, and calls it being pragmatic.
It all holds, until someone tests what you built. If you ever sell, that someone is the buyer.
So before your next big decision, ask yourself: am I choosing this because it's right, or because it ends the discomfort fastest? And would I be comfortable being exposed to it later?
Send this to someone who is making a big decision under a deadline right now.