My Ladybird

10/05/2026

This Mother’s Day, we celebrate the incredible women whose love, strength, sacrifice, and endless support shape families, communities, and futures every single day. 💜

Mothers are the quiet force behind countless dreams, nurturing with compassion, leading with resilience, and giving from the heart without expecting anything in return.

Today, we honor and appreciate every mother, grandmother, caregiver, and mother figure who makes the world a little warmer, kinder, and brighter.
Wishing you a day filled with love, joy, and the appreciation you truly deserve. 🌸✨

Happy Mother’s Day.

Family Motherhood

14/04/2026

13/04/2026

Some people talk about the future of the pet industry. Adam Baker is already living in it.

The Ladybird Excellence Award exists for one reason: to recognize the leaders who do not wait for the future to arrive. They build it. And at the Pet Industry Rising 2026 Summit, premiering at Global Pet Expo under the theme "When AI Makes Pets Priceless," one name stood out in a room already full of extraordinary minds.

Adam Baker, Founder and CEO of SodaPup / True Dogs, LLC, is that leader.

From Nike to Under Armour to Crocs, and then into a basement in 2012 with a vision nobody else could see yet, Adam built SodaPup into a globally recognized brand operating across 48 countries, and the undisputed leader in food-based enrichment tools for dogs. That alone would be impressive. But what earned Adam this award is what he is doing right now.

When Adam shared his insights on "Design the Experience, Let AI Do the Rest: A New Playbook for Pet Enrichment," he did not deal in abstractions. He came with receipts. AI-optimized product descriptions. Vibe coding for custom business tools. AI-powered search strategies that are quietly rewriting how pet brands connect with consumers. A product launch pace of 20+ new introductions per year, fueled by a brand that treats pet enrichment the way fashion treats design collections. Every insight was real, operational, and already in motion.

Adam sees what most are still debating. He acts while others are still forming committees.

The Ladybird Excellence Award measures one thing: the courage to define the future instead of reacting to it. Adam Baker does not react. He designs, he launches, and then he documents the playbook so the rest of us can keep up.

It was my absolute honor to present this award to him at Global Pet Expo, Orlando, on 26th March 2026.

The pet industry is not just evolving. It is being redefined. And the leaders doing the defining? They look a lot like Adam.

Congratulations, Adam. The future of this industry has your fingerprints on it.

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13/04/2026

Some people talk about the future of the pet industry. Carina Evans is building it.

It is my absolute honor to announce that Carina Evans, Co-Founder and Director of Commerce at Podium Pet Products Ltd, is a recipient of The Ladybird Excellence Award 2026, presented at Global Pet Expo, Orlando, Florida as part of the Pet Industry Rising Summit.

This award does not go to the loudest voice in the room. It goes to the ones whose decisions today will define the pet industry through 2030. Carina is exactly that kind of leader.

At Pet Industry Rising 2026, held under the theme "When AI Makes Pets Priceless," Carina  delivered what I can only describe as one of the most grounded, visionary conversations of the entire summit. Her talk, "Soul Over Spreadsheet: Nature, Naivety, and the Next Wave of Sustainable Pet Care". 

She walked in with two decades of entrepreneurial grit behind her, a King's Award for Enterprise on the shelf, and an unshakeable belief that the best business decisions are made with both data AND soul. She reminded the room that no algorithm, no matter how powerful, will ever replicate the warmth a pet gives to the human heart. That the future of this industry is not just smart. It is natural, ethical, and deeply human.

From launching Dog Rocks without knowing what an invoice was, to building Beloved, a premium wellness brand for pets and their people, to now championing a fully seaweed-based pet toy line through Marine Kind, Carina has consistently chosen courage over comfort and conviction over convention.

That is exactly the standard The Ladybird Excellence Award was created to recognize.

Congratulations, Carina. The industry is watching, and it is taking notes.

PetIndustry AIAndPets EthicalBusiness FutureOfPetCare DecideWithGrace

13/04/2026

At Global Pet Expo, Orlando, I had the honour of presenting Fernando Maluf, VP of International Business Development at PremieRpet, with The Ladybird Excellence Award at the Pet Industry Rising 2026 Summit.

Some awards are given. This one was earned.

While everyone else is busy asking ChatGPT to run their strategy, Fernando sat down with me for an interview and said something that should be printed and pinned above every executive's desk right now:

"If you outsource AI to think, you become the same as the market."

Full stop. No footnotes needed.

His approach at PremieRpet is refreshingly disciplined. His team writes their own emails first. Then they refine with AI. Not the other way around. Because as Fernando put it, if you do not know what you want to say, AI is not going to figure it out for you. It is just going to say what has already been said a thousand times before.

That is not differentiation. That is noise.

And here is what makes his perspective impossible to dismiss: he is not anti-AI. He is pro-intelligence.

PremieRpet has been training its people on AI tools for three consecutive years. They run AI across Salesforce CRM, industrial manufacturing, and nutritional research spanning 50+ sponsored universities. Their proprietary Premier Vet platform, the second most used veterinary tool in Brazil, generated over 280,000 prescriptions in a single year with eyes set on 500,000 in 2026.

This is a company that uses AI seriously. Which is exactly why Fernando knows where it stops being useful.

Under his leadership, PremieRpet has become a globally recognised powerhouse in scientifically formulated pet nutrition. A portfolio of 400+ SKUs. A growing U.S. footprint under the NU Pet Foods brand. Distribution across Latin America, Europe, and Asia. A veterinary ecosystem that most brands only dream about building.

But what truly sets Fernando apart is not the numbers. It is the clarity of his thinking in a world that is increasingly outsourcing exactly that.

He also shared something during our conversation that I keep coming back to. As technology makes people more introverted, more homebound, more digitally consumed, the pet economy does not shrink.

05/04/2026

This Easter, I’m taking a moment to reflect on renewal, growth, and new beginnings. 🌿

2026 feels like a year of rising, stepping into a new phase with clarity, purpose, and renewed energy. A time to embrace opportunities, build stronger connections, and move forward with intention.

Grateful for the journey so far and for the people who make it meaningful, my family, friends, colleagues, partners, and every member of our team. Your support, trust, and collaboration continue to inspire progress every single day.

May this Easter bring fresh perspectives, new opportunities, and continued growth for all of us.

Wishing you and your loved ones a joyful and peaceful Easter.

Leadership Teamwork

02/03/2026

Excited to be part of AHNTI 2026!

I’ll be speaking alongside some of the most forward-thinking voices in animal health — sharing insights on emerging developments shaping the future of the industry.

If you're attending, I’d love to connect in person.

📍 2–4 March | St Paul’s, London

Join the conversation: https://app.ingo.me/q/f6svr

27/02/2026

Attending the Global Pet Expo?

Then this is for you.

This isn’t an opportunity.
It’s recognition.

You are invited for THE LADYBIRD EXCELLENCE AWARD, created for 20 leaders shaping the pet industry’s future.

As part of Pet Industry Rising 2026, an invite-only leadership summit premiering during Global Pet Expo under the theme:

✨ When AI Makes Pets Priceless

You’re invited to a:

🎤 60-Minute Spotlight Interview
📅 Feb 12 – March 20, 2026
🎥 Recorded via Google Meet
💼 Zero cost | Invitation only

You Receive:

✔ Global thought leadership positioning
✔ Automatic Award nomination (March 26 Ceremony)
✔ Access to 19 top industry peers
✔ Visibility before Global Pet Expo

This isn’t for everyone.

It’s for leaders who define the future before others see it.

If that’s you, reply YES.

With regards,

Peggy I. Pleines
Global Growth Strategist & High-Stakes Decision Expert
Founder & CEO, My Ladybird AG
Zurich, Switzerland

25/02/2026

Only 1 week until AHNTI 2026! I’m excited to be speaking alongside some incredible voices in animal health and sharing insights on the latest developments. If you’re there, let’s connect - 2-4 March, St Pauls, London https://app.ingo.me/q/o7svr

20/02/2026

Aging with grace is not about slowing down.

It is about rising with depth.

There comes a point in life and leadership where noise loses its appeal and alignment becomes everything. Where proving yourself feels less important than knowing yourself. Where decisions are no longer rushed, they are refined.

Wisdom is not the accumulation of years.
It is the integration of experience.

To age with grace means:

• Choosing clarity over chaos.
• Letting go of the need for approval.
• Responding instead of reacting.
• Leading with both logic and intuition.
• Standing firm without force.

This is the philosophy behind Decide with Grace™ The Leader’s Framework for Clarity, Courage, and Growth.

Because every leader knows the weight of decisions.

Markets shift.
Teams look for direction.
The stakes rise.

And in those moments, clarity can feel buried under pressure.

Decide with Grace™ is not about more data or more hesitation.
It is about cutting through complexity with calm strength.
It is about aligning every decision with your vision, your values, and your momentum.

When you decide with grace, you:

✔ Step out of hesitation and into clarity.
✔ Lead with conviction, even in uncertainty.
✔ Create growth that feels aligned, sustainable, and powerful.

Decisions are not just choices.
They are turning points.

And when made with grace, they become your greatest strategic advantage.

If this resonates with you, I invite you to go deeper.

Comment GRACE below to subscribe to my Monthly Journal where I share insights on high stake decisions, strategic clarity, leadership maturity, and aligned growth.

Let’s build leaders who grow wiser, not just older.

WisdomInLeadership HighStakeDecisions PersonalGrowth AlignedGrowth LeadershipJournal