Marketing Industriel par Philippe Kunz

04/10/2023

Pensez-vous que les réseaux sociaux sont important pour le marketing industriel?

19/09/2016

How amazing or dangerous Wechat is.

What was once known as the land of cheap rip-offs may now offer a glimpse of the future — and American companies are taking notice.

01/09/2016

What's about b2b industry?

Snapchat has announced a partnership with Oracle to measure the impact of its digital advertising in the physical world.

08/08/2016

25/07/2016

Lindsay Hutter is DMA’s SVP of Communications & PR As DMA Board Member Andy Russell, founder of Trigger Media and InsideHook, says “Information doesn’t travel at the word of mouth anymore. It travels at the speed of light.” In the face of incredibly disruptive martech and adtech innovation, where do...

24/03/2016

The 10 most effective ad campaigns this year

Warc has released its 2016 rankings of the world's most effective advertising campaigns.

27/11/2015

Dealing with emotions in business

01/07/2015

How to deal with our futur customer and people who will become deciders of tomorrow

This article is by Emily Anatole, a trends writer at The Intelligence Group. Lately, there’s been quite a lot of debate about Generation Y (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape.

28/06/2015

Did you already experienced the Miller Heiman sales methodologies? Please share you pos and cons!

Video presenting Miller Heiman approach

28/06/2015

Always good to remind some basics as the conjoint analysis, this to determine how people value different attributes (feature,function, benefits) that make up an individual product or service.

Conjoint analysis demonstration that shows interactively how customer utility can be calculated based on what people choose- insight from dobney.com market research and conjoint analysis experts

28/05/2015

IMD RELEASES ITS 2015 WORLD COMPETITIVENESS RANKING
The USA continues to top the ranking; Asia experiences mixed results; and large emerging economies mostly linger

LAUSANNE, SWITZERLAND (May 27, 2015): IMD, a top-ranked global business school in Switzerland and Singapore, today announced its annual world competitiveness ranking. As part of its ranking of 61 economies for 2015, the IMD World Competitiveness Center looks at several aspects of each country as a p…

28/05/2015

The Leader Who Had No Title, excellent book to read

For over 15 years, Robin Sharma, one of the world's most widely read authors on leadership and personal success with blockbusters like The Monk Who Sold His Ferrari and The Greatness Guide – has been quietly sharing a proprietary success formula with his clients that has made him one of the most res…