Dal Corso Group

Dal Corso Group At Dal Corso Group, we specialise in helping business owners and entrepreneurs transform their businesses into profitable, scalable ventures.

Helping Swiss B2B service businesses get and keep clients more consistently by putting the right marketing and sales system in place, improving follow-up, reducing reliance on referrals, and creating steadier, more controlled growth. Based in Zurich, we’re passionate about equipping you with the tools, systems, and strategies to grow your business, attract more clients, and consistently achieve ex

ceptional results. With a proven framework and practical insights tailored to your unique challenges, we empower you to not only survive but thrive in today’s competitive market. Whether it’s mastering customer acquisition, building a predictable sales system, or scaling efficiently, our mission is to guide you towards building a business that delivers sustainable success and more time to enjoy life. Here’s what we’re all about:
- Growth: Proven strategies to help you achieve consistent business growth.
- Efficiency: Simplifying marketing and sales processes to save time and increase profitability.
- Impact: Helping you make a difference through meaningful results and long-term success. If you're ready to take your business to the next level, we’re here to help. Let’s build the business you’ve always envisioned—where more customers, greater profits, and a better work-life balance aren’t just possible, they’re inevitable.

A quick thought for business owners:If most of your new opportunities come from one source, your pipeline has a single p...
01/09/2026

A quick thought for business owners:

If most of your new opportunities come from one source, your pipeline has a single point of failure.

Referrals are great.

Introducers are great.

Your own network is great.

But if one of them is carrying nearly everything, you’re more exposed than it may look.

Try this:

Look at your last 10 real opportunities.

Where did they come from?

Then ask:

𝗜𝗳 𝗼𝘂𝗿 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝘀𝗼𝘂𝗿𝗰𝗲 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿𝗲𝗱 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝘄𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝗽𝗽𝗲𝗻?

That is usually a much more useful marketing question than:

“W𝗵𝗮𝘁 𝘁𝗮𝗰𝘁𝗶𝗰 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘁𝗿𝘆 𝗻𝗲𝘅𝘁?”undefined

Your service list is useful.But it isn’t necessarily your marketing message.A prospective customer might look at eight t...
27/08/2026

Your service list is useful.

But it isn’t necessarily your marketing message.

A prospective customer might look at eight things you offer and only care about one.

And even then, the service probably isn’t where their story starts.

Their story starts with what’s happening in their business.

Something is late.

Something costs too much.

They’re short of capacity.

A supplier has let them down.

An opportunity has appeared.

So rather than trying to squeeze the entire company into one piece of marketing, try this:

One buyer.
One situation.
One useful point.

Then explain the part of what you do that is relevant to that situation.

Quick check for today: look at one current post, webpage or email. If it’s trying to say everything, simplify it.

Have you ever landed on a company’s website and learned almost everything about them……but still weren’t quite sure wheth...
25/08/2026

Have you ever landed on a company’s website and learned almost everything about them…

…but still weren’t quite sure whether they understood you?

Their experience.
Their team.
Their process.
Their services.
Their capabilities.

All perfectly valid.

But buyers usually arrive with something else occupying their attention.

A problem.

A deadline.

A project.

A frustration.

An opportunity.

So before telling people everything you know, start with something much simpler:

What is happening in their world, and what do they need to understand next?

Then bring in the part of your expertise that helps.

One thing to do today: take the opening of one email, webpage or post and rewrite it from the buyer’s side of the table.

The rest can wait.

One of the easiest mistakes to make in business is mentally spending a sale before you’ve actually won it.You know the c...
20/08/2026

One of the easiest mistakes to make in business is mentally spending a sale before you’ve actually won it.

You know the conversations:

“That went really well.”

“They’re definitely interested.”

“They just need to talk about it.”

“They’ll get back to me next week.”

And in your head, the deal quietly moves from possible to probably to pretty much done.

Except it isn’t.

A positive conversation is useful.

A proposal is progress.

Interest is encouraging.

But none of them is an order.

So have a look at the opportunities you’re counting on at the moment.

Which ones are genuinely moving?

And which ones simply felt good the last time you spoke?

Sometimes the most useful thing you can do for your pipeline is stop assuming — and follow up properly.

It’s never “in the bag” until it actually is.

Have you ever had one of those weeks where running the business suddenly feels much harder than it did a few days earlie...
18/08/2026

Have you ever had one of those weeks where running the business suddenly feels much harder than it did a few days earlier?

A customer says no.

Something you thought was sorted falls apart.

Sales are quieter than expected.

And before long, you’re not only questioning the problem.

You’re questioning yourself.

That’s one of the dangers of owning a business.

A difficult period can make us lower our expectations surprisingly quickly.

But there’s a difference between recognising that something isn’t working and deciding that you’re incapable of getting where you wanted to go.

Things will go wrong.

That bit is guaranteed.

What matters is what you do after they go wrong.

Sometimes when you genuinely think you’ve gone as far as you can, there’s still another step available.

Then another.

And often taking those next few steps changes what you believe you’re capable of.

So if things have been a bit difficult recently:

What are your next few steps forward?

Big problems move the dial. Little problems keep you busy.It is easy to spend a day changing website wording, adjusting ...
13/08/2026

Big problems move the dial. Little problems keep you busy.

It is easy to spend a day changing website wording, adjusting a design detail or making another small operational tweak.

Those things may need doing. But they should not dominate an owner’s thinking.

The bigger questions are harder:

How do we double lead flow?

How do we improve gross margin?

How do we enter a better market?

Big problems can feel overwhelming, especially without a system for working through them. So we retreat to the small ones because they feel safer.

But solving 100 little problems does not equal solving one big problem.

Stop getting lost in little problems. Start solving big ones.

This you?Respond to a few emails. Refresh the stats. Check WhatsApp. Check Slack. Look at Facebook. Open another tab to ...
11/08/2026

This you?

Respond to a few emails. Refresh the stats. Check WhatsApp. Check Slack. Look at Facebook. Open another tab to go with the 47 already open.

Then repeat.

It feels like work. But a lot of it is just playing business owner.

Try this: divide last year’s profit by the number of hours you worked. That gives you an approximate hourly rate.

If your time is worth CHF 116 an hour, you should not spend most of it on work someone else could do for far less.

The easy bits keep you busy. The important work moves the business forward.

Get out of the weeds and sharpen the tip of the spear.

🦞 Lobster syndrome isn’t always as obvious as someone pulling you down.Sometimes it sounds like this:“Are you sure?”“Tha...
06/08/2026

🦞 Lobster syndrome isn’t always as obvious as someone pulling you down.

Sometimes it sounds like this:

“Are you sure?”

“That seems risky.”

“Isn’t your business doing well enough already?”

You mention that you want to raise your prices, employ someone, change direction or grow the business.

Then somebody gives you that look.

And, almost without noticing, you begin making the idea smaller.

You explain it less confidently.

You lower the target.

You start trying to keep everyone else comfortable.

A raised eyebrow can be surprisingly powerful.

Now, this doesn’t mean ignoring everyone who challenges you.

We all need people who will ask difficult questions and help us think properly.

But there’s a difference.

The right people question your plan.

The wrong people make you feel embarrassed for having one.

Keep the people who improve your thinking.

Be careful around those who always give you another reason to stay exactly where you are.

You shouldn’t have to make yourself smaller to fit inside somebody else’s pan.

🚴 The voice in your head doesn’t have to disappear.Yesterday, Sigrid Haugset rode alone at the front of the Tour de Fran...
04/08/2026

🚴 The voice in your head doesn’t have to disappear.

Yesterday, Sigrid Haugset rode alone at the front of the Tour de France Femmes for 88.5 kilometres.

Lotte Kopecky was chasing her and, with around ten kilometres remaining, the gap was getting uncomfortably small.

That’s usually when the head trash gets louder.

“You’ve done enough.”

“You’re going to be caught.”

“Perhaps second place is good enough.”

We hear versions of it in business too.

The client probably won’t say yes.

The idea might not work.

Someone else is already too far ahead.

Haugset kept riding, found something extra and crossed the line one minute and 24 seconds ahead. She won the stage and took the yellow jersey. 💛

Mental strength isn’t about never having doubts.

It’s about recognising that a doubtful thought is not the same thing as an instruction.

The voice may still be there.

You just don’t have to do what it says.

I have two favourite ways to switch off at the moment.The first is cycling in the Swiss Alps.There is something about a ...
27/07/2026

I have two favourite ways to switch off at the moment.

The first is cycling in the Swiss Alps.

There is something about a long climb, cold mountain air and those views that clears the head very quickly. You are not thinking about work. You are mainly thinking about the next bend and whether the top is really as close as it looked ten minutes ago.

The second is spending time with my son, Alessandro.

We have recently started visiting places where films and television series were shot. It has become our little thing, and I am really enjoying it.

Next on the list is London for Ted Lasso.

These are the moments that remind me why I work in the first place.

Yes, business matters.

But so do time, freedom, shared experiences and having the energy to enjoy them.

That, for me, is the point.

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Zürich

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