Dal Corso Group

Dal Corso Group At Dal Corso Group, we specialise in helping business owners and entrepreneurs transform their businesses into profitable, scalable ventures.

Helping Swiss B2B service businesses get and keep clients more consistently by putting the right marketing and sales system in place, improving follow-up, reducing reliance on referrals, and creating steadier, more controlled growth. Based in Zurich, we’re passionate about equipping you with the tools, systems, and strategies to grow your business, attract more clients, and consistently achieve ex

ceptional results. With a proven framework and practical insights tailored to your unique challenges, we empower you to not only survive but thrive in today’s competitive market. Whether it’s mastering customer acquisition, building a predictable sales system, or scaling efficiently, our mission is to guide you towards building a business that delivers sustainable success and more time to enjoy life. Here’s what we’re all about:
- Growth: Proven strategies to help you achieve consistent business growth.
- Efficiency: Simplifying marketing and sales processes to save time and increase profitability.
- Impact: Helping you make a difference through meaningful results and long-term success. If you're ready to take your business to the next level, we’re here to help. Let’s build the business you’ve always envisioned—where more customers, greater profits, and a better work-life balance aren’t just possible, they’re inevitable.

I watched PSG v Arsenal yesterday.Tense stuff.Arsenal scored early.PSG got themselves back into it.Extra time could not ...
01/06/2026

I watched PSG v Arsenal yesterday.

Tense stuff.

Arsenal scored early.

PSG got themselves back into it.

Extra time could not split them.

Then penalties.

And when it came down to that final, high-pressure moment, the simple things mattered.

Pick your spot.

Run up.

Strike the ball.

Hold your nerve.

There is a business lesson in there somewhere.

We often make things far too complicated.

Too many prices.

Too many options.

Too many proposal steps.

Too many website pages that say almost the same thing.

Too many services that even we struggle to explain clearly.

From inside the business, complexity can feel clever.

From the client’s side, it often just feels like hard work.

The best buying experiences usually feel simple.

Google.

Amazon.

Apple.

Globus.

There is plenty going on behind the scenes, of course.

But the customer does not have to fight through it.

That is the bit worth thinking about.

𝗧𝗵𝗲 𝟵𝟵𝟵.𝟵𝟵 𝗔𝗽𝗽 𝗧𝗵𝗮𝘁 𝗗𝗶𝗱 𝗡𝗼𝘁𝗵𝗶𝗻𝗴No, this isn’t me bragging, don’t worry.I Am Rich was actually an iPhone app.And it cost ...
28/05/2026

𝗧𝗵𝗲 𝟵𝟵𝟵.𝟵𝟵 𝗔𝗽𝗽 𝗧𝗵𝗮𝘁 𝗗𝗶𝗱 𝗡𝗼𝘁𝗵𝗶𝗻𝗴

No, this isn’t me bragging, don’t worry.

I Am Rich was actually an iPhone app.

And it cost €999.99.

For that price, you’d expect it to do something pretty amazing, wouldn’t you?

Nope.

It did nothing.

All that appeared was a red diamond.

That’s it.

Which sounds completely mad.

But here’s the really interesting bit…

Eight people bought it before it was taken down.

Eight people paid nearly a grand for an app that did nothing except show a red diamond.

Strange? Definitely.

But there’s a useful business lesson in there.

If something is positioned as exclusive and special, some people will see it that way.

Price sends a message.

Low prices send one message.

High prices send another.

Now, obviously, you should put proper substance behind what you sell.

A lot more substance than a motionless red diamond, ideally.

But don’t be too quick to assume that people won’t pay more.

If what you do is genuinely valuable, useful, helpful, or transformational, price it with a bit more confidence.

Never be afraid to raise your prices and reap the benefits.

𝗬𝗼𝘂 𝗖𝗮𝗻’𝘁 𝗧𝗵𝗶𝗻𝗸 𝗖𝗮𝗻 𝗬𝗼𝘂?Are you struggling to come up with effective marketing campaigns for your business?The answer mi...
25/05/2026

𝗬𝗼𝘂 𝗖𝗮𝗻’𝘁 𝗧𝗵𝗶𝗻𝗸 𝗖𝗮𝗻 𝗬𝗼𝘂?

Are you struggling to come up with effective marketing campaigns for your business?

The answer might be simpler than you think:

Think like your customer.

When you take the time to truly understand how your customer sees the world, what matters to them, and what they really want, you can create powerful campaigns that resonate.

It takes effort to see the world from your customer’s perspective, but the difference it makes can be extraordinary.

When you fall in love with your customers, not just your products or ideas, selling what they really want becomes the easiest thing in the world.

So take the time to think like your customer, and you might just be surprised at the results.

Remember, doing the hard work of thinking can make the selling easy.

What do your customers really want?Not what you think they want.Not what they asked for in the proposal brief.Not what t...
20/05/2026

What do your customers really want?

Not what you think they want.

Not what they asked for in the proposal brief.

Not what they said politely on the first call.

What do they actually need help with right now?

Most businesses are closer to their customers than they realise.

But they still guess too much.

They guess what the next service should be.

They guess what the market is worried about.

They guess why prospects go quiet after a proposal.

A simple feedback loop can change that.

Ask every new enquiry one question:

“What’s the one thing you need help with right now?”

Or:

“What are you struggling with at the moment?”

That’s it.

No big survey.

No complicated form.

No overthinking.

Just a simple question that opens a real conversation.

And the answers will tell you a lot.

What prospects care about.

What language they use.

What pressure they are under.

Where the gaps are in your current offer.

Sometimes the best insight doesn’t come from another planning session.

It comes from asking the people already in front of you.

Then actually listening.

𝗦𝗵𝗼𝘄 𝗨𝗽 𝗟𝗶𝗸𝗲 𝗡𝗼𝗯𝗼𝗱𝘆 𝗘𝗹𝘀𝗲Are you making one of the quietest mistakes in business?It’s not really a money mistake.It’s a t...
18/05/2026

𝗦𝗵𝗼𝘄 𝗨𝗽 𝗟𝗶𝗸𝗲 𝗡𝗼𝗯𝗼𝗱𝘆 𝗘𝗹𝘀𝗲

Are you making one of the quietest mistakes in business?

It’s not really a money mistake.

It’s a thinking mistake. 💭

Most service businesses try to win leads, clients and projects as cheaply as possible.

And on the surface, that makes sense.

Especially when payroll is due, proposals are sitting unanswered, and every cost in Switzerland feels heavier than it used to.

But by doing everything as cheaply as possible, you can quietly remove one of your biggest advantages:

The ability to show up better than everyone else.

Better proposal work.

Better follow-up.

Better positioning.

Better reasons for the right client to say yes.

The don’t just ask, “How do we reduce the cost?”

They ask, “What would need to be true for us to afford to win better clients more deliberately?”

That is a different question.

And it usually leads to a better business.

So don’t just trim everything back.

Build the margin, confidence and commercial discipline to show up like nobody else.

Quietly.

Deliberately.

And in a way your competitors cannot easily copy.

I went to see Bryan Adams last Thursday.Not really my choice.It was Alessandro’s thing.And I went along, as dads do.Two ...
13/05/2026

I went to see Bryan Adams last Thursday.

Not really my choice.

It was Alessandro’s thing.

And I went along, as dads do.

Two hours later, I got it.

Actually, more than that.

I may have developed a small man-crush.

Not just because of the music.

Not just because of the voice.

Not just because everyone knows the songs.

He was just… likeable.

Warm.
Natural.
Easy to root for.

And that matters more than we sometimes admit.

It’s the same in business.

Clients may first contact your firm because they need technical help, advice, a proposal or a specialist solution.

But they often choose you because of how you make them feel.

Calm.
Taken seriously.
Looked after.
Confident they’re in safe hands.

In a proposal-driven business, the work matters.

Of course it does.

But the tone around the work matters too.

The first reply.
The meeting.
The way the proposal is explained.
The follow-up.
The small moments where trust either builds or fades.

Given two capable firms, clients often choose the one they feel better about.

Even when it’s not the cheapest.

A founder once told me something quietly over coffee.“I 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘸𝘦 𝘸𝘪𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘦’𝘳𝘦 𝘵𝘩𝘦 𝘤𝘩𝘦𝘢𝘱𝘦𝘴𝘵. 𝘉𝘶𝘵 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘐 𝘴...
11/05/2026

A founder once told me something quietly over coffee.

“I 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘸𝘦 𝘸𝘪𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘦’𝘳𝘦 𝘵𝘩𝘦 𝘤𝘩𝘦𝘢𝘱𝘦𝘴𝘵. 𝘉𝘶𝘵 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘱𝘳𝘪𝘤𝘦 𝘭𝘪𝘬𝘦 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦.”

That stuck with me.

Because many Swiss service businessess are not ordinary at all.

The thinking is sharp.
The delivery is serious.
The responsibility is real.

But then the proposal goes out looking… safe.

A little trimmed.
A little softened.
A little too easy to compare.

Not because the work is average.

Because the owner doesn’t quite trust the difference yet.

And that costs money.

Sometimes the next step isn’t becoming louder.

It’s simply refusing to present excellent work as if it were ordinary.

🎵 𝗣𝗼𝘄𝗲𝗿 𝗕𝗮𝗹𝗹𝗮𝗱𝘀 🎵A friend told me one of his little tricks last week.Whenever he’s driving to see a potential customer, ...
07/05/2026

🎵 𝗣𝗼𝘄𝗲𝗿 𝗕𝗮𝗹𝗹𝗮𝗱𝘀 🎵

A friend told me one of his little tricks last week.

Whenever he’s driving to see a potential customer, he blasts loud, up-tempo rock music in the car. 🚗🔊

Why?

Because it gets him in the mood.

And honestly… he’s right.

Music changes your state FAST. ⚡

The right song can make you feel:
💪 More confident
🔥 More energised
🚀 More ready
😎 More certain of yourself

And that matters.

Because walking into an important meeting flat, nervous or overthinking everything is a terrible starting point.

The best performers I know don’t leave their mindset to chance.

They have rituals.

So before your next sales call, presentation or important conversation…

Don’t sit there worrying.

Stick the right tunes on.

Turn them up.

Then go in like you mean it. 🎸

(And if you need somewhere to start… Queen’s “Don’t Stop Me Now” is basically confidence in song form 😄)

𝗬𝗼𝘂’𝗿𝗲 𝗙𝗶𝗿𝗲𝗱 ⚽Watford manager Ed Still was sacked earlier this week. 😔I’m not a Watford fan, but the lesson is hard to m...
05/05/2026

𝗬𝗼𝘂’𝗿𝗲 𝗙𝗶𝗿𝗲𝗱 ⚽

Watford manager Ed Still was sacked earlier this week. 😔
I’m not a Watford fan, but the lesson is hard to miss.
He was a well-respected manager with a good reputation, but today he was fired. 🔥

Why?

Because his team wasn’t performing well enough.
Football is brutal, and results are all that count.

If your business were judged the same way as a football team, would you still be in a job? 🤔

It’s an interesting question, isn’t it?

How are you and your team performing?

What do your results look like?

Are you tolerating mediocrity or striving for excellence? 🏆

Remember, your livelihood depends on it, so don’t put up with anything less than the best. 💪

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿. 𝗔𝗹𝘄𝗮𝘆𝘀.Not what we say we’ll do.What we actually do.The calls.The follow-ups.The promises ke...
04/05/2026

𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿. 𝗔𝗹𝘄𝗮𝘆𝘀.

Not what we say we’ll do.
What we actually do.

The calls.
The follow-ups.
The promises kept.
The standards we accept.

In business, your results usually reflect your repeated behaviour.

Change the behaviour.
Change the result.

Adresse

Zürich

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Montag 08:00 - 18:00
Dienstag 08:00 - 18:00
Mittwoch 08:00 - 18:00
Donnerstag 08:00 - 18:00

Telefon

+41 78 917 74 14

Webseite

https://pages.dalcorsogroup.com/entrepreneurs-circle-zurich

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