29/07/2026
This is Unbelievable 🫢🥺😳
7 months ago, this was just an idea discussed over conversations, drafts, corrections, and countless revisions.
Today, it becomes a published contribution to knowledge.
Read the research paper here: https://www.researchgate.net/publication/410939380_CustomerServiceDeficitsinEmergingEconomiesEdited21
Every publication begins with a question someone refused to ignore.
And yes, meaningful research can emerge from Africa and shape global conversations.
Congratulations to our authors: Bigi Ransom, Enowmanyi Samuel, Emilien and Chima Ugbo
The journey continues.
EmSA Research Academy
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