Dr. Fotabe Elmine

12/04/2026

In a highly competitive environment, how does a company build a culture of performance?

A few days ago at the Annual Business Meeting of Ozone International, I had the privilege of training staff from across the national territory at the invitation of its founder, Dr. Joshua Ozokwere.

During that session, I drew inspiration from two sources.

First, Steve Jobs, who said, “It doesn’t make sense to hire smart people and tell them what to do. We hire smart people so they can tell us what to do.”

I shared what being smart in their context means: taking initiative, taking ownership of their roles, and bringing intelligence to work.

A good illustration of these three aspects is ants forming a bridge with their own bodies so others can cross.
Nobody tells them what to do. They know what has to be done, and they do it.

So to build a culture of performance, employees must take initiative, own their roles, and bring their intelligence to work. And employers must hire for these qualities, not just for qualifications.

During the same event, Dr. Roland Kwemain also presented how organizations can continue to thrive in a VUCA environment (Volatile, Uncertain, Complex and Ambiguous).

But the most powerful moment for me was when Dr. Joshua Ozokwere presented the results of the implementation of his doctoral research, which I supervised.

DBA students at FUNIC Business School , in collaboration with Eurasian Management and Administration School - EMAS, are required to conduct action research, meaning they implement the models they develop within their organizations.
Dr. Ozokwere did exactly that.

The results he presented were mind-blowing.

Despite global disruptions affecting import and export activities, his company remains resilient, consistent, and profitable.

A strong reminder that research has its place in African companies.

And ultimately, building a culture of performance starts with leadership.

09/04/2026

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This pathway allows you to study locally while following a recognised UK academic route, without the delays and uncertainty associated with visa processes.

It also positions you for further study and career opportunities across Western countries where UK qualifications are widely recognised.

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02/04/2026

I am honored to share that, following a rigorous assessment of my Doctorate in Business Administration (Strategic Management) and my professional experience in strategic leadership, I have been awarded the status of (FCMI) by the Chartered Management Institute.

The designation recognises senior professionals who are strategic managers with a proven track record of performance and impact.

This recognition is particularly important to me as I enter a new chapter as Senior Consultant at Fotabe Consulting Group , and as we expand the strategic ambitions of FUNIC Business School . This includes the implementation of our partnership with Ace London School to bring UK international certifications to our students, the rollout of our Executive Certificationprogrammes under the Ministry of Higher Education in Cameroon, and the pursuit of broader international opportunities.

I express my sincere appreciation to and to Dr. Manfred Mbella, who motivated and directed my journey into this membership. I appreciate the Chartered Management Institute for maintaining such high standards throughout the assessment process.

Next step: Chartered Fellow.

16/03/2026

The global trade landscape is changing rapidly as geopolitics continues to reshape how the world functions. Conflicts and geopolitical disruptions, are affecting supply chains, logistics, and prices across global markets. For many countries, these uncertainties translate into rising costs and growing pressure on food systems.

Yet Africa, and Cameroon in particular, has the potential to remain largely self sufficient if we find better ways to add value to what we produce. One of the most practical ways we can do this is by leveraging technology in our agricultural and market systems.

Farmers and ‘Buyam-Sellam’ traders are the backbone of our food economy. If they can learn how to use basic STEM tools such as their mobile phones, digital platforms, and even WhatsApp, they can reduce post harvest losses, reach wider markets, improve prices, and even connect to export opportunities.

This is the thinking behind the Buyam Sellam STEM School of Assprodec-Association for the Promotion of Decent Work for Women and Girls, which we launched in February this year.

I was honored to chair the first graduation ceremony in Yaoundé on 6 February, where the inaugural cohort proudly received their end of course attestations.

As the week begins, I leave you with these beautiful images of the Buyam Sellam traders and farmers who successfully completed the program, women who are committed to feeding our communities while embracing the tools that will help them thrive in a changing world.

Happy New Week!

11/03/2026

Leadership shifts the focus from control to impact.

On International Women’s Day 2026, I had the honor of being a guest on the inaugural G.R.O.W Podcast hosted by the Women of Cameroon (Olam Food Ingredients).

It was a beautiful and thought-provoking conversation centered on leadership.

During the discussion, I was asked which definition of leadership resonates most with me. My response was simple:

Leadership is service.

To lead is to carry responsibility for the growth, dignity, and advancement of others.

Service-centered leadership transforms power into responsibility. It shifts the focus from control to impact.
For me, leadership is not about being in front; it is about lifting others forward.

It was truly an inspiring conversation, and I am grateful to Regina Leke TANDAG for the wonderful moderation and to all the ofi Cameroon women for their thoughtful contributions and deep insights.

08/03/2026

With the recent UK suspension of student visa applications for Cameroonians, an important question arises: how can Cameroonian students still earn UK qualifications without necessarily travelling abroad?

This question was central to discussions yesterday at the Commonwealth Transnational Forum in Yaoundé, organized by AECO Limited in partnership with the UK in Cameroon and held as part of activities marking Commonwealth Week. The event was led by Mr. Ewang Atabe and opened by the British High Commissioner and brought together a delegation from Malaysia, regulators, financial institutions, and university leaders.

During the panel discussion, I highlighted that Transnational Education (TNE) offers practical pathways for students to access international qualifications while studying in Cameroon through dual degrees, franchise models, and digital or hybrid education. However, for this to work at scale, countries must establish clear policy frameworks, mutual recognition of qualifications, and regulatory systems that support innovation while safeguarding academic quality.

I also shared how FUNIC Business School is developing African-centered business models as a strategy to engage global partners from a position of relevance and respect.

Special gratitude to Mr. Penn for inviting me to share my perspective.

04/03/2026

Across Cameroon, thousands of women power our local economy through agriculture and small-scale trade. From farms to local markets, their work feeds communities and sustains households.

Yet many of these businesses still operate without taking advantage of simple digital tools that can expand their reach and increase their income.

This evening at 9:30 PM, I will be having an insightful conversation with Maureen Ndih and other guests on Canal 2 International around an important topic: how women in farming and “Buyam-Sellam” activities can leverage their smartphones to grow their businesses and access wider markets.

Join us on the Women in Leadership segment as we explore practical ways everyday women entrepreneurs can harness digital tools to strengthen and scale their businesses.

Tag a hardworking , farmer, or Buyam-Sellam who should not miss this conversation.

03/03/2026

One of the models I presented at the Go MAD event is my Impact Shift Model.

It is built on a simple truth: many people desire impact, but few are willing to make the shift required to create it.

Impact requires moving from visibility to value. Being seen is not the same as being useful. Attention may create influence, but value creates change.

It requires moving from recognition to measurable results. Awards fade. Titles expire. What remains are outcomes that can be tracked, defended, and improved.

It requires moving from noise to numbers. Opinions are loud, but data is decisive. If you cannot measure your contribution, you cannot scale it.

And it requires moving from display to delivery. Presentation may attract attention, but ex*****on creates transformation.

The Impact Shift Model challenges entrepreneurs, professionals, and institutions to raise their standard. Real impact is not accidental. It is structured, measured, and sustained.

Impact is not what you say.
It is what remains.

26/02/2026

I will be speaking at the GO MAD 2026 Conference on the theme: Building to Endure: Crafting Scalable Ventures with Nation Building Impact.

This session is not just for entrepreneurs.
It is for students, founders, career professionals, and anyone currently struggling to stabilize or scale their business.

Too many ventures start with excitement but collapse under pressure. Too many brilliant ideas fail because they were never designed to endure.

In this session, I will share my personal journey, not theory, not motivation alone, but real experience, real structures, and real frameworks that have worked in building institutions and scalable ventures.

If you are
A student thinking about entrepreneurship
A founder trying to grow beyond yourself
A professional considering starting something sustainable
Or already struggling to stabilize your venture

This session is for you.

14/02/2026

My name is Dr. Fotabe Elmine.

Besides my work at Fotabe University of Cameroon- FUNIC Cameroon, I am a champion for girls and women in (Science, Technology, Engineering and Mathematics) and (Technical and Vocational Education and Training), and a promoter of decent work for women and girls.

That is why in 2015, I founded Assprodec-Association for the Promotion of Decent Work for Women and Girls.

Today, let me speak directly to every woman and girl here.

Ladies, there is so much more you can do with your phone than making and receiving calls, taking photos on Snapchat, or scrolling through TikTok, Instagram, and Facebook all day. The entertainment is fine, but your phone is a powerful tool.

That is why on February 11, I led the launch of ASSPRODEC’s Buyam Sellam STEM School. It is designed for women in small businesses, farming, hairdressing, fashion design, and petty trade to learn how to use their phones to reduce waste, attract more customers, and increase their income.

This school will lead to the creation of a national virtual market connecting women across Cameroon.

If you are still wondering what your phone can truly do for you, whether it is a basic phone or a smartphone, then it is time to join the Buyam Sellam STEM School. Contact me inbox.

10/02/2026

Thank you Assprodec-Association for the Promotion of Decent Work for Women and Girls.

03/02/2026

I have said this in many ways, and I will keep saying it.

Many PhD programmes are producing researchers who are trained to do little more than publish papers and continue the cycle. Research becomes an academic ritual, not a tool for solving problems.

In our context, the situation is made worse by the fact that many people pursue a PhD without a clear purpose—simply because they want the title “Doctor.”

When the Government of Cameroon relaunched PhD programmes, there was great rejoicing. But if nothing changes in how PhD research is approached, the result will simply be more papers, more titles, and very little impact. The good thing is that only a limited number of spots are available.

Isn’t it time we start seeing PhD programmes for what they truly are?

If we don’t, we may have more “Doctors,” but we will not necessarily have more solutions.

That is the conversation we need to have honestly.