30/09/2026
Planning a brightening body soap and facial cleansing bar for the same product range?
Keep the story connected, but write two separate briefs.
The body soap can carry a familiar hero concept such as kojic acid, papaya or vitamin C. Its brief should define body or targeted-area use, cleansing strength, foam, fragrance and claims.
The facial bar should be planned around daily cleansing. A mild amino acid, syndet or pH-balanced base may be considered, together with controlled fragrance and a clearly defined after-wash feel.
Do not automatically use the same ingredient percentage or claims in both products. The correct choice depends on the exact raw material, formula, process and destination country.
A coordinated range works best when each bar has a clear job.
Eliysi Aromaworks helps buyers prepare product requirements and coordinate sourcing, sampling and production follow-up.