In recent years, among the products demanded by the 3C mobile phone accessories industry, with the increasing improvement of material living standards and changes in consumer concepts, the consumers are no longer satisfied with the simplest functional needs, they hope a comprehensive product with high quality, security and service standard. This has stimulated the sales channels' demand for mobile
phone accessory brands with strength, cultural heritage, responsibility, and new marketing concepts and marketing models. The Hong Kong brand "Mechanic " was founded in 1938 and entered the Chinese mainland in 2003. For 18 years, it has been committed to the perfect combination of mobile phone repair tools and production technology. With the company's high-end pursuit of product quality and maintenance technology, it established the "Mechanic Center and product experience store", so that more people can share and exchange rich technical experience. The model of entire store output with repair tools and technology also benefits more distributors. With the support and trust of the majority of distributors for the Hong Kong brand “Mechanic”, and considering the current status of 3C mobile phone accessory brands with uneven participation and short continuity, in recent years, the company has been repeatedly required to intervene in the development and production of external products as soon as possible . The Hong Kong Mechanic Company considers that in addition to the high-end quality control and technological innovation, which is our advantage, foreign brands also need fashionable and trendy packaging and display as a basis to display products. Since no breakthroughs have been made in suitable packaging, and display, the company has not yet started the establishment of external brands. At that time, the Hong Kong brand "DUSTY" was established in 1997,which was industry pioneer of street fashion brand in Hong Kong. For 23 years, it has insisted on providing only quality products and creating fashion taste. Inspired by a sense of the times, different cultures, music, movies, art and innovation. It established stores in some major cities around the world. Fortunately, the common pursuit and consistent concept of products have made the two major brands Hong Kong Mechanic and DUSTY know and cherish each other. They hope to combine their own characteristics and rely on Hong Kong Mechanic's persistent pursuit of product quality and continuous technological innovation; coupled with DUSTY's attention to detail、concise style and smooth classic fashion elements, they finally decided to cooperate and jointly create a full-category brand "DUSTY", which covers all 3C mobile phone accessories. Solemn promise: Dusty, as a full-category mobile phone accessories brand of Mechanic, will uphold the brand’s cultural heritage and implement the craftsmanship, and then perfectly integrate it into the Hong Kong DUSTY head office’s concise and smooth fashion concept, will eventually take "quality first, stylish appearance, excellent service, and win-win cooperation" as its tenet. Relying on Hong Kong Mechanic's own perfect tools, technology and internal distribution channels, we will gradually establish and improve sales channels and innovative marketing models to cooperate with distributors and create the first brand of 3C mobile phone accessories that consumers can trust.
