WKI Team

18/05/2022

Chinese Online Buzzwords/Slangs are fun to know.

If you’re using Chinese social media websites such as Wechat ,Weibo, Douyin or QQ, then you may be a bit confused initially by the amount of colloquialisms used.

Some abbreviations come from the initial letters of the pinyin (official romanization system for Standard Mandarin Chinese) of the respective Chinese characters.

They are fun to know but hard to keep up even for natives,LOL. :)

17/05/2022

idols are fast becoming a billion-dollar industry in

Virtual idols," have become favorites among China's major brands, particularly in light of high-profile celebrity scandals that have rocked the country.

And the industry is booming. According to a Bloomberg report from June, the virtual idol industry reaches an audience of an estimated 390 people in China, with an accompanying animation and merchandise industry worth around $35 .

Compared with the real idols, virtual idols have the advantages of a long lifecycle and stable reputation. The virtual KOL can be controlled and will not cause negative attentiondue to their personal life or political comments.

In the poster, Ling is an explorer of tea culture in a virtual environment. Ling has has already collaborated with brands like , Centaine (a famous Chinese Shampoo) and Nayuki (a Chinese Bubble tea).

The market includes many aspects. In short, the Chinese Metaverse market is booming, especially for the virtual KOL market.

Learn more www.wkichina.cn

16/05/2022

👀China Market Entry Support

Finding suppliers, distributors, and future customers can be overwhelming when you’re on the other side of the world. With increased focus and attention in the UK on enabling trade in the region over the past 18 months, through trade negotiations and the Indo-Pacific tilt, there has never been a better time for British companies to consider exporting.

In the article below, which includes success stories of our support, we detail the market opportunities for British businesses in Singapore and the region, what Singapore is looking for, and how, through our connections, we help market entrants. We have experience in creating in-market trade mission programmes (both in-person and virtual), hosting product launches, providing promotional services of product/services to our member network in-market, and the sourcing and introductions of connections between clients and distributors, suppliers and potential customers.

To view our market entry content and make an enquiry

13/05/2022

Where can businesses sell on WeChat?

Wechat, China’s most popular App gives brands access to hundreds of millions of monthy active users. Mini-programs and mobile websites are both used to host e-commerce stores within WeChat.

What’s Mini-programs ?
Mini-programs are apps that function inside of WeChat,often gives the best experience for users accessing your e-commerce store through WeChat.

What’s Mobile websites?
Mobile websites, known as H5s in China, are accessed via WeChat’s built-in web browser .

Well, how can businesses market/promote their stores within Wechat?

WeChat Channels
Channels allow brands to post videos and live stream. Product demonstrations, tutorials and comparisons are effective ways of engaging the audience and communicating product quality.

WeChat Official Accounts
Official Accounts let sellers post articles about their brand and direct users to their store. Articles can be shared to individuals and group chats, as well as WeChat Moments.

Learn more : www.wkichina.cn

20/04/2022

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11/05/2021

25/03/2021

03/03/2021