31/07/2026
eadline: EU PPWR Regulation: Full Enforcement Starts 12 August 2026 | Cross-border Businesses Must Prepare
Key milestone for all companies trading into the EU:
The Packaging and Packaging Waste Regulation (EU) 2025/40 (PPWR) was formally adopted Dec 16, 2024, signed Dec 19, and published in the EU Official Journal on 22 January 2025.
It entered into force on 11 February 2025 and will be fully implemented on 12 August 2026, repealing the old Directive 94/62/EC.
PPWR covers packaging & packaging waste for all sectors: industrial, retail, e-commerce and household goods. Every stakeholder placing packaged products on the EU market needs to ensure full compliance to avoid market access risks.
Are your packaging solutions ready for the new EU rules?